Banter 26: Messages, 03Jul24, Andrew Maliphant

Andrew demonstrates the need to work out what to say, to whom, and how

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Last updated 5 months ago

Video Timeline (min:sec)

00:00 - 01.20 Introduction

01:20 - 23:20 Presentation

23:20 - 63:30 (end) Q&A

Presentation:

Chat Text:

00:16:00 Nik Mckiernan: Hi. Listening on audio only 👍

00:17:34 Peter Bates: I will need to leave at 12:40 to go and do some paid work!!

00:25:39 Garry Ford: Andrew, is it the official view of the IPCC that 1.5C has been breached?

00:35:49 Amanda Davis: Personally Feeding the slugs well in the Cotswolds!!

00:40:20 Garry Ford: Cloud Forest (gardensbythebay.com.sg)

00:42:51 Amanda Davis: Belbin named his Plant well

00:44:54 Amanda Davis: Remember the huge power in FOMO!!!

00:51:10 Peter Bates: For the Burwell Carnival - we had an initial focus on “Health and the impact of Climate Change “ based upon some research done at Imperial College, London See https://preview.shorthand.com/2pu7UIS8FPoNTki6?link_id=3&can_id=9b0d8ae2a9d7df014011998175b7a68d&source=email-imaginarium-burwell-carnival-follow-up&email_referrer=email_2374314&email_subject=imaginarium-burwell-carnival-follow-up

00:51:32 Peter Bates: https://www.imperial.ac.uk/grantham/publications/briefing-papers/?link_id=5&can_id=9b0d8ae2a9d7df014011998175b7a68d&source=email-imaginarium-burwell-carnival-follow-up&email_referrer=email_2374314&email_subject=imaginarium-burwell-carnival-follow-up

00:53:18 Peter Bates: Inspire, Educate, Persuade https://eastcambscan.org/about/

00:54:11 Peter Bates: Sorry I need to go!!

00:58:06 Garry Ford: I use a slide with 18 impacts of climate change for the UK

00:58:42 Amanda Davis: Child pester power is great too. When footie fields flood, this is a way for the kids teams to "educate / interest / desire" and take back into home

00:59:03 Amanda Davis: Replying to "I use a slide with 1..." would love to see that Garry

01:01:50 Garry Ford: Replying to "I use a slide with 1..." I can send it to you Amanda

01:02:08 Amanda Davis: Replying to "I use a slide with 1..."

amandadavisprojects@gmail.com

01:02:15 Amanda Davis: Reacted to "I can send it to you..." with ❤️

01:03:39 Amanda Davis: Let's talk about climate change... Linda Aspey ….. addresses psychology

01:04:06 Helen Dye: https://www.routledge.com/The-Low-Carbon-Good-Life/Pretty/p/book/9781032388205

01:04:21 Amanda Davis: How Climate psychology can improve our climate conversations

01:04:49 Belinda Bawden: Climate Deniers are alive and well in Lyme Regis, I'm afraid!

The town council recently undertook a public consultation on our 20mph proposal and an anti-Climate Change group called Climate Con jumped on it and skewed the results to say 'No'. The climate deniers on the town council are cock-a-hoop and will no doubt reject the proposal on the strength of the skewed public survey.

We also have organised climate deniers disrupting meetings and hustings in the south west.

01:06:34 Helen Dye: For using nature, and nature connectedness as the 'entry point' https://findingnature.org.uk/

01:07:08 Jacky Lawrence, Napton PC Climate and Environment Working Party: Reacted to "Climate Deniers are ..." with 😭

01:07:19 Amanda Davis: Health Education behaviour change lessons re quit smoking in the naughties

01:07:45 Linda Cox: Town councils seem to be full of climate deniers, though things are changing with the push to achieve net zero. About 10 years ago cycling group I am in proposed a few routes so children could cycle to school and people get around town easier, we were treated like idiots and called a minority pressure group!

01:07:48 Helen Dye: Climate deniers are also alive and kicking in Cambridgeshire!

01:09:37 Helen Dye: https://www.climatepsychologyalliance.org/

01:09:52 Belinda Bawden: Replying to "I use a slide with 1..."

I'd love to see that too, Garry. cllrbelinda.bawden@dorsetcouncil.gov.uk Thanks, Belinda

01:10:49 Garry Ford: Reacted to "I'd love to see that..." with 👍

01:12:00 Bonny Williams: Here's a link to the 40 Ways to Reduce your Carbon Footprint poster https://www.pacemanningtree.org.uk/copy-of-earth-festival

01:12:36 Bonny Williams: Here's a link to the Thirty for 30 from Professor Jules Pretty at the University of Essex https://eastangliabylines.co.uk/environment/climate/thirty-for-30-how-to-reduce-your-carbon-footprint/

01:12:39 tristram cary: Belinda I'm sorry to hear that you have climate deniers, but in my experience they mostly accept there is a climate crisis but they don't agree that the suggested solutions are effective. For instance they may think 20 mph is damaging to the economy.

01:13:25 Bonny Williams: Replying to "Here's a link to the..."

If you'd like the artwork for this to create a hyperlocal one for your area, please contact me at bonny@themarketingstrategist.uk

01:13:30 tristram cary: I'm sorry but I need to leave now. Thank you Andrew.

01:13:44 Garry Ford: Replying to "Belinda I'm sorry to..."

Tristram, Reform are very clear in their message that climate change is not caused by humans.

01:14:30 Belinda Bawden: Replying to "Here's a link to the..."

Yes, please, Bonny. cllrbelinda.bawden@dorsetcouncil.gov.uk

01:15:20 Bonny Williams: Replying to "Here's a link to the..."

No probs, Belinda

01:17:02 Amanda Davis: Replying to "Here's a link to the..."

@Bonny Williams may I have this too please amandadavisprojects@gmail.com MANY thanks

01:17:03 frank deas: Thanks everyone for really helpful conversations and ideas. need to go now

01:19:11 Helen Dye: Replying to "Belinda I'm sorry to..."

Quote from the Reform candidate for the Huntingdon Constituency: "In the war on the motorist, I'm firmly on the side of the motorist, which in practice means 90% of the public and business."

01:20:21 Andrew Maliphant: www.slcc.co.uk/climate-action/

01:20:48 sarah woffenden: sorry

01:20:53 Tim Rickard: In the Forest of Dean we have a comprehensive Climate Action Plan. See also, Lancaster, Cornwall, Lewes and many others….

01:22:13 Bonny Williams: Replying to "Here's a link to the..."

Yes, of course, Amanda.

01:23:07 Amanda Davis: Replying to "Here's a link to the..." 🙏

01:23:14 sarah woffenden: thank you very much excellent - really helpful

01:23:16 Tim Rickard: Thank you, Andrew, Bravo!

01:23:20 Belinda Bawden: Dorset Council has a great Sustainability team and Strategy but have struggled, in my opinion, to reach out to their county with their expertise and practical actions. We're working on it as we have a new (LibDem) administration

01:23:44 Belinda Bawden: Thanks, Andrew!

AI Search text:

WEBVTT

1 00:04:37.970 --> 00:04:39.000 Andrew Maliphant: Manager

2 00:05:18.100 --> 00:05:19.220 Andrew Maliphant: alright! So

3 00:07:43.910 --> 00:07:45.350 Andrew Maliphant: Welcome, Jonathan.

4 00:12:23.780 --> 00:12:24.680 Stuart Withington: Hi Andrew.

5 00:12:25.350 --> 00:12:25.990 Andrew Maliphant: Good. Aye.

6 00:12:26.680 --> 00:12:40.840 Andrew Maliphant: I had a bit of trouble logging in, because I I seem to have lost a registered a lot of people, and I couldn't register for today on today able to do so. I've managed to find the link through another source. And here we are.

7 00:12:41.010 --> 00:12:43.511 Andrew Maliphant: One or 2 other people have said the same. So I'm just

8 00:12:44.350 --> 00:12:46.119 Andrew Maliphant: I think they will join us shortly.

9 00:12:48.110 --> 00:12:50.490 Andrew Maliphant: Yes, interesting times. Yeah.

10 00:12:50.690 --> 00:12:54.379 Andrew Maliphant: course, I can't speak to Graham about it, because he's in the middle of the Bay Biscay at the moment.

11 00:12:55.380 --> 00:12:56.120 Stuart Withington: And yeah.

12 00:12:56.350 --> 00:12:59.380 Andrew Maliphant: A bit of a panic about half past 9 this morning. But we got it resolved.

13 00:13:00.390 --> 00:13:01.100 Andrew Maliphant: Yeah.

14 00:13:01.100 --> 00:13:03.589 Stuart Withington: He's got that quickly. We only set off yesterday.

15 00:13:03.760 --> 00:13:07.010 Andrew Maliphant: Well, that's what his wife says. Whether he knows she knows different I don't know.

16 00:13:07.600 --> 00:13:09.820 Stuart Withington: Where are they setting off from the wipe?

17 00:13:09.820 --> 00:13:10.746 Andrew Maliphant: Presumably. Yeah.

18 00:13:13.430 --> 00:13:18.539 Andrew Maliphant: I did. I've I actually learned some sailing the other way, many, 1984. It was

19 00:13:19.006 --> 00:13:22.659 Andrew Maliphant: sailing course at the National Sailing Center in cows.

20 00:13:22.660 --> 00:13:23.810 Stuart Withington: Oh yes, yes.

21 00:13:24.290 --> 00:13:27.223 Andrew Maliphant: It was quite an experience, but I've

22 00:13:27.930 --> 00:13:31.850 Andrew Maliphant: I've done very little setting since then. I'm certainly not in Graham's League

23 00:13:32.510 --> 00:13:33.440 Andrew Maliphant: Home.

24 00:13:33.670 --> 00:13:34.670 Andrew Maliphant: It's a.

25 00:13:34.670 --> 00:13:36.542 Stuart Withington: I think it's quite brave to go

26 00:13:37.200 --> 00:13:40.910 Stuart Withington: crossing Biscay, and I think it's 28 foot boat you said.

27 00:13:41.520 --> 00:13:43.110 Andrew Maliphant: Yeah. 32, apparently. Yes.

28 00:13:43.110 --> 00:13:44.070 Stuart Withington: Straight dude. Yeah.

29 00:13:44.070 --> 00:13:47.280 Andrew Maliphant: He's he seemed to be quite common. It's not just him.

30 00:13:47.520 --> 00:13:48.140 Stuart Withington: Yeah.

31 00:13:48.703 --> 00:13:49.266 Andrew Maliphant: So

32 00:13:51.460 --> 00:13:53.179 Andrew Maliphant: yeah, let's try. See?

33 00:13:53.850 --> 00:13:58.570 Stuart Withington: Yes, the 1st time I crossed Biscay was the tail end of the

34 00:13:58.600 --> 00:14:00.170 Stuart Withington: St. Jude's storm.

35 00:14:00.540 --> 00:14:01.280 Andrew Maliphant: Right.

36 00:14:02.380 --> 00:14:03.916 Stuart Withington: Yes, it's quite horrific.

37 00:14:04.300 --> 00:14:06.012 Andrew Maliphant: Don't. Don't do that.

38 00:14:07.650 --> 00:14:08.340 Andrew Maliphant: Okay?

39 00:14:11.340 --> 00:14:16.469 Andrew Maliphant: Well, I've sent the Zoom passwords to a couple of folks. Let's see if that works with them.

40 00:14:17.550 --> 00:14:18.640 Mary Moore: Hello! Everyone.

41 00:14:18.640 --> 00:14:19.470 Andrew Maliphant: Hello.

42 00:14:20.930 --> 00:14:22.870 Andrew Maliphant: Helen's coming through. That's good.

43 00:14:25.950 --> 00:14:33.880 Andrew Maliphant: Hi, Helen, yeah, there was. I'm not quite sure what's up today, normally. We can log in on the actual day of the event, but it wasn't letting us do it today.

44 00:14:34.311 --> 00:14:44.599 Andrew Maliphant: I can't ask Graham about it, cause he's in them. He's saving to Spain. A bunch, because it's always the same login. Fortunately it seems to be the same

45 00:14:45.590 --> 00:14:48.029 Andrew Maliphant: a meeting code every time. So

46 00:14:48.338 --> 00:14:51.920 Andrew Maliphant: there we go so well, a couple more people have just been

47 00:14:52.330 --> 00:14:54.590 Andrew Maliphant: sent, the the details as well. So

48 00:14:54.810 --> 00:14:57.550 Andrew Maliphant: I'm going to keep my email open and my phone on

49 00:14:57.620 --> 00:15:00.518 Andrew Maliphant: not norm, not not what I normally do, but

50 00:15:01.180 --> 00:15:04.850 Andrew Maliphant: Under these circumstances that people are struggling to get in, I'd better be alert.

51 00:15:05.909 --> 00:15:09.380 Andrew Maliphant: What do you say? The nation needs alerts. There's 2 more. Yeah.

52 00:15:26.570 --> 00:15:30.000 Andrew Maliphant: yeah, sounds like, just with this. So people's trying to get in. Yeah.

53 00:15:30.490 --> 00:15:32.870 Nik Mckiernan: Hey? Dad's!

54 00:15:33.000 --> 00:15:33.700 Nik Mckiernan: Wait!

55 00:15:34.700 --> 00:15:37.229 Andrew Maliphant: We'll do. Gary's in. That's good. Hi, Bonnie.

56 00:15:38.000 --> 00:15:39.060 Andrew Maliphant: rise.

57 00:15:40.570 --> 00:15:41.530 Andrew Maliphant: Okay.

58 00:15:55.220 --> 00:15:55.993 Peter Bates: Hello! Andrew.

59 00:15:56.520 --> 00:15:57.960 Andrew Maliphant: Hi, Matisse, yeah.

60 00:16:02.690 --> 00:16:05.190 Andrew Maliphant: Nick, that you're listening on audio? Great?

61 00:16:06.290 --> 00:16:07.670 Andrew Maliphant: Hi, Peter, yeah.

62 00:16:08.000 --> 00:16:13.250 Andrew Maliphant: If we, how many of us have managed to register and get a zoom link through the post. By the way.

63 00:16:13.890 --> 00:16:16.030 Andrew Maliphant: but we're just coming in from before.

64 00:16:17.130 --> 00:16:18.880 Andrew Maliphant: because I think I think.

65 00:16:18.880 --> 00:16:23.030 Peter Bates: And probably wanted me to register, despite clicking on the link.

66 00:16:23.030 --> 00:16:24.536 Andrew Maliphant: Right? Okay?

67 00:16:25.810 --> 00:16:32.399 Andrew Maliphant: yeah. I'm not quite sure. As I say, Graham's not with us today. So he's we're having to do the best we can with

68 00:16:33.940 --> 00:16:35.267 Andrew Maliphant: what we've got.

69 00:16:36.120 --> 00:16:37.090 Andrew Maliphant: Okay.

70 00:18:08.240 --> 00:18:09.810 Andrew Maliphant: let's see.

71 00:18:10.450 --> 00:18:12.498 Andrew Maliphant: But we'll start in a second.

72 00:18:13.770 --> 00:18:18.799 Andrew Maliphant: There were just a couple of people struggling to get in, which I don't think we can do anything more about. Now. Hiccup's Tristram.

73 00:18:19.000 --> 00:18:19.870 Andrew Maliphant: Okay.

74 00:18:31.180 --> 00:18:32.190 Andrew Maliphant: Hi, Amanda.

75 00:18:35.180 --> 00:18:36.040 tristram cary: Hi Andrew.

76 00:18:37.530 --> 00:18:38.320 Andrew Maliphant: Okay.

77 00:18:38.630 --> 00:18:39.630 Andrew Maliphant: I'll I'll

78 00:18:41.540 --> 00:18:42.840 Andrew Maliphant: yeah us.

79 00:18:43.350 --> 00:18:46.610 Andrew Maliphant: No, I'll send you the the meeting codes. Okay.

80 00:18:47.100 --> 00:18:48.160 Andrew Maliphant: Hi Hi

81 00:18:59.870 --> 00:19:00.530 Andrew Maliphant: mapped

82 00:19:17.730 --> 00:19:23.499 Andrew Maliphant: welcome, ladies and gentlemen. Apologies for the slightly slow start caused by I don't know what, but we'll get it sorted.

83 00:19:23.600 --> 00:19:52.059 Andrew Maliphant: Those other people are still trying to get in, but we'll give it a go for those who've not met my lovely face before. My name is Andrew Malafant. I'm just coming. No, I haven't just come up with the word. I'm here from the great collaboration we're going to talk about. What are the messages that we can get across to people quite often when we're doing training events, or maybe even training events like this, we find ourselves preaching to the converted. Then eventually those numbers dwindle because the people who are converted are getting good stuff from elsewhere. They don't have to listen to us anymore.

84 00:19:52.240 --> 00:19:57.529 Andrew Maliphant: So where? What is the way of getting our messages across to people who are not perhaps as committed as we are.

85 00:19:57.560 --> 00:20:07.470 Andrew Maliphant: This is an early stages, because time was when we had different messages, which all seemed gone past their sale by date, and be very glad to hear from what people are thinking about, how we might add

86 00:20:07.480 --> 00:20:19.899 Andrew Maliphant: some extra messages just now, and how we might devise them. So this meeting is being recorded, the ideas that we have will be collected. Very keen myself to get some of these messages straight, and how we do them.

87 00:20:20.250 --> 00:20:24.609 Andrew Maliphant: Just to say, because it's being recorded if people do not want their their

88 00:20:25.360 --> 00:20:31.803 Andrew Maliphant: front rooms or back back rooms to appear on the recording best just to turn off your videos and just use

89 00:20:32.450 --> 00:20:33.323 Andrew Maliphant: just use

90 00:20:34.425 --> 00:20:38.879 Andrew Maliphant: the the audio. Only. So I'm now gonna start the presentation.

91 00:20:41.690 --> 00:20:42.849 Andrew Maliphant: Then you're right

92 00:20:45.770 --> 00:20:47.630 Andrew Maliphant: seems to have to do it this way.

93 00:20:49.040 --> 00:20:50.600 Andrew Maliphant: Okay, okay.

94 00:20:54.730 --> 00:20:55.534 Andrew Maliphant: so

95 00:21:01.090 --> 00:21:02.050 Andrew Maliphant: go back.

96 00:21:03.660 --> 00:21:10.069 Andrew Maliphant: This is a great Irish community, called Frank Carson, and his catchphrase goes was the way we the way I tell him it's the way I tell him

97 00:21:10.726 --> 00:21:19.200 Andrew Maliphant: sadly. No longer with us. Where we are today. I think it is the way we tell him the word climate turns about a 3rd of our audience off at the moment.

98 00:21:19.899 --> 00:21:23.369 Andrew Maliphant: We get use it all the day amongst ourselves. And that's why.

99 00:21:23.400 --> 00:21:28.819 Andrew Maliphant: But we have to think of different ways of getting our message across, because different people are thinking about this in different ways.

100 00:21:29.910 --> 00:21:43.210 Andrew Maliphant: So, for example, I went to events in Cardiff the other week, and they said, it's no good trying to get Pete engaged in an atmosphere of impending doom. We're all doomed if we have that sort of atmosphere that's not going to work very well.

101 00:21:43.400 --> 00:21:59.280 Andrew Maliphant: We know what the issues are. We can see it very clearly on that graph from NASA. We understand what the issues are ourselves. But that isn't going to actually make the big difference to a number of people out there in our nation, Great Britain, the United Kingdom. So let's have a look

102 00:21:59.370 --> 00:22:05.429 Andrew Maliphant: at the whole issue. Some of the messages that have come out so far on the topic that which we engaged in

103 00:22:05.640 --> 00:22:17.679 Andrew Maliphant: going all the way back to 1972 there was this Stockholm Conference. I was still at school at the time. I don't know anybody else remembers that everyone deserves a clean, healthy environment, was apparently the summary from that particular event

104 00:22:18.360 --> 00:22:23.269 Andrew Maliphant: we know about the Brunton Commission, our common future, which is a publication. We can get online

105 00:22:23.290 --> 00:22:29.689 Andrew Maliphant: sustainable development, promote economic growth or protect the environment for future generations. If you remember there was a catchphrase about

106 00:22:30.004 --> 00:22:42.510 Andrew Maliphant: making use of the resources. But while making sure that future generations also have access to resources which is a longer way of putting the same thing together. So these things have been around for a while. Real World Summit 1992. Of course.

107 00:22:42.610 --> 00:23:01.160 Andrew Maliphant: lots of things were being said at that occasion, some great international cooperation on that. Again, Thomas may remember agenda 21. We're certainly getting a whole lot more detail, combating poverty, conserving, managing natural resources, system and agriculture, and so forth. All these notes are going to be shared at the end of the meeting. Also. Don't, don't frankly have to write all these things down.

108 00:23:01.610 --> 00:23:07.830 Andrew Maliphant: So you know, there's been a lot going on for a while, and it's being the messages in a way, been getting more detailed as we go along

109 00:23:08.290 --> 00:23:12.399 Andrew Maliphant: into the governmental panel on climate change, said, in 2,015,

110 00:23:12.410 --> 00:23:19.760 Andrew Maliphant: global warming goes an average of 1.5 degrees centigrade above pre-industrial levels. They may lead to irreversible changes.

111 00:23:19.970 --> 00:23:23.690 Andrew Maliphant: And that was a message that we've been using quite a lot of using. Quite recently.

112 00:23:23.910 --> 00:23:26.029 Andrew Maliphant: However, we reached that last year.

113 00:23:26.840 --> 00:23:35.469 Andrew Maliphant: So what are we going to say next? Because I certainly can't say that anymore, were the positive messages. Let's think about what can we say things in in a positive way

114 00:23:35.510 --> 00:23:37.940 Andrew Maliphant: rather than I say, the the impending doom?

115 00:23:38.140 --> 00:23:49.799 Andrew Maliphant: There's a an image from a cartoon character called chicken. Little as somebody read the story of Chicken Little. The sky is falling, the sky is falling, and it was all part of a calm by the foxes to get him into the hen house.

116 00:23:50.226 --> 00:23:53.820 Andrew Maliphant: So we have a problem here. What are we going to say next?

117 00:23:54.750 --> 00:24:02.959 Andrew Maliphant: So just have a bit of a think about. What are the steps of the effective communication, anyway? Here's 1 of the most famous communicating posters of all time, the Lord Kitchen and the 1st World War.

118 00:24:03.840 --> 00:24:09.879 Andrew Maliphant: So obviously, we've got to say what our message is. We know what our message is and what we're trying to get across, so have to think about

119 00:24:10.710 --> 00:24:16.062 Andrew Maliphant: who we're going to get it across to. Okay. Those are all who are audiences for it. I think

120 00:24:16.450 --> 00:24:20.170 Andrew Maliphant: kitchen I got, or ever did the kitchen image. I've got that fairly well taped.

121 00:24:21.090 --> 00:24:27.840 Andrew Maliphant: so we need to find what's the appropriate medium kitcheners? The kitchen's timings? Posters? There are other ways of reaching people. As we know these days.

122 00:24:28.360 --> 00:24:34.160 Andrew Maliphant: We get the message out. Listen to the responses. This is the big thing, because it's not communication. If we don't get a reply.

123 00:24:34.610 --> 00:24:36.380 Andrew Maliphant: Nobody comes back to us.

124 00:24:36.691 --> 00:24:45.309 Andrew Maliphant: Sorry. Oh, we can't. Say that we have communicated with them. Can't be sure of that. I'm sure we've all got personal experience of this that we might be able to share.

125 00:24:45.660 --> 00:24:50.079 Andrew Maliphant: So we get a reply. And there are like different kinds of reply, scores.

126 00:24:50.560 --> 00:25:02.780 Andrew Maliphant: If we're if we're clued up and sensible, we would then redraft our messages according to supply reply. There's a conversation starts. There's a conversation. If the message hasn't hit the spot. Then we have to think about how it might hit the spot.

127 00:25:02.900 --> 00:25:05.280 Andrew Maliphant: and then we can sort of repeat as necessary.

128 00:25:05.310 --> 00:25:19.220 Andrew Maliphant: This seems to be the sort of place we're all in at the moment, you know, we've got to think about what is the effective message and how we get it across, but also listening to people and see what they say to it when they hear it, because other people people have other different priorities that have other things on their minds.

129 00:25:19.280 --> 00:25:24.809 Andrew Maliphant: and it may be that what we've put together may not actually be floating their boat. Okay?

130 00:25:25.400 --> 00:25:31.470 Andrew Maliphant: So so jungle out there. The climate action jungle as you've heard me before. When I speak about this, quite a lot

131 00:25:31.960 --> 00:25:41.749 Andrew Maliphant: lots of things to be doing, we all have different priorities about what we're doing about climate action, climate change, mitigation, adaptation, biodiversity, different things, different times and places.

132 00:25:42.130 --> 00:25:46.679 Andrew Maliphant: So okay, so let's say, we'll put the messages to one side. For the moment

133 00:25:46.910 --> 00:25:50.670 Andrew Maliphant: we will have different messages that will have either particular ones or general ones.

134 00:25:50.730 --> 00:25:55.180 Andrew Maliphant: We need to work together, try and find some good general ones that that can be used more widely.

135 00:25:55.900 --> 00:26:14.390 Andrew Maliphant: So let's have a look at the audiences. Now, we've got here something that was being researched by the charity called climate outreach. So the only charity, only British charity focusing on public engagement with climate change, which is certain. Quite something. So they've done this work. There's a link there to where the the work is there. And they've

136 00:26:14.450 --> 00:26:22.569 Andrew Maliphant: identified 7 different audiences. There are 7 different types of people. When you start thinking talking about climate.

137 00:26:22.610 --> 00:26:32.429 Andrew Maliphant: I'm going to talk about them individually in a minute and see where we go through with that progressive activists, perhaps that perhaps. But those of us on this call. All of us feel like we're progressive activists.

138 00:26:32.470 --> 00:26:41.320 Andrew Maliphant: If that's who we are, then we're only 8% of the issue. If we're speaking to the converted all the time. It's 8% speaking to the same 8% time and time again.

139 00:26:41.600 --> 00:26:51.160 Andrew Maliphant: So we'll have to see what else we might do. Oh, by the way, as we go through the different ones, we might think well, which ones are we as an individual? We may not be progressive activists, we may be some other kind of person.

140 00:26:51.390 --> 00:26:56.720 Andrew Maliphant: So what I'm going to show now is going through what climate outreach say about those different audience groups

141 00:26:56.990 --> 00:27:00.719 Andrew Maliphant: and what that might mean in practice to ourselves.

142 00:27:01.110 --> 00:27:07.680 Andrew Maliphant: So progressive activists, they say, vocal and passionate, politically active. I won't read out all of these things because it's there.

143 00:27:08.130 --> 00:27:14.380 Andrew Maliphant: What I put in a summary word at the end of these things. All these notes are from climate action, except for my summary at the end.

144 00:27:14.560 --> 00:27:19.139 Andrew Maliphant: And I've summarized that with outrage, these are people that are passionate and wanting to do something.

145 00:27:19.370 --> 00:27:23.930 Andrew Maliphant: So that's there we are. That's 8% of the of that, and I feel

146 00:27:24.610 --> 00:27:29.949 Andrew Maliphant: to sharing about Government's failings. Whether the next Government will have the same failings we'll find out, of course.

147 00:27:30.790 --> 00:27:38.130 Andrew Maliphant: backbone Conservatives. This is, they're not talking about Conservatives as in Tories. They're talking about Conservatives with a small C. If you like.

148 00:27:38.440 --> 00:28:02.849 Andrew Maliphant: very proud to be British and all the rest of it. They're skeptical about some of the fancier terms and its claims, and so forth. Virtue signaling symbolic lifestyles, changes. So I've put it's hot air. So none of these people are being categorised as bad people in any way. It's just that their views of the world and their view of climate in particular. But see backbone Conservatives, they reckon, takes up nearly a quarter of the British population. That's quite a few.

149 00:28:03.600 --> 00:28:05.489 Andrew Maliphant: So that's something to be thinking about.

150 00:28:06.698 --> 00:28:21.010 Andrew Maliphant: Civic pragmatists. People are wanting to do stuff. They'd like to get their hands dirty, get into stuff. They want to know how to do things. They're looking to support progressive climate policies when they see them. So show me they need to see.

151 00:28:21.240 --> 00:28:33.050 Andrew Maliphant: They need to see what they can do, what can make a difference. So this is about showing people that something happening. So this this is a theme to come back to, I think, as we go forward. So that's an 8th of the population will likely to get involved

152 00:28:33.120 --> 00:28:36.050 Andrew Maliphant: if we have something that we can show them that they can do.

153 00:28:36.720 --> 00:28:37.460 Andrew Maliphant: Kate.

154 00:28:37.890 --> 00:28:44.270 Andrew Maliphant: All these notes are also on the spot, for my summary things are on the that climate outreach link. I put

155 00:28:44.370 --> 00:28:48.250 Andrew Maliphant: established Liberals and other rates of the population. The people are quite well off.

156 00:28:48.910 --> 00:28:51.810 Andrew Maliphant: Don't necessarily something as climate change will affect them.

157 00:28:52.100 --> 00:29:18.860 Andrew Maliphant: They're interesting to see about interesting things about low carbon do with economic resilience and economic growth. Okay, so I've called that comfort. These are people that are not necessarily going to engage. Or if they are going to engage, they're going to engage in a different way from others. I think this is the point people will engage, but in different ways. What climate outreach says. On the whole, most people are alert to climate action, climate change, and the requirements, but they're going to respond to it in different ways.

158 00:29:19.960 --> 00:29:33.599 Andrew Maliphant: Disengaged battlers. These are people who are having trouble making ends meet, keeping their lives together, doing all the things that they have to do to survive from day to day, and they may think it's important, but they actually haven't got the time to do it. Get involved in it.

159 00:29:33.660 --> 00:29:39.549 Andrew Maliphant: They're too busy to get heavily engaged. So they're they're disengaged. So there are people right now.

160 00:29:39.630 --> 00:29:41.780 Andrew Maliphant: and there we go. Okay.

161 00:29:42.110 --> 00:29:44.070 Andrew Maliphant: this engaged traditionalists.

162 00:29:44.330 --> 00:29:46.370 Andrew Maliphant: disillusioned and skeptical.

163 00:29:47.042 --> 00:29:51.409 Andrew Maliphant: They can see that there are risks, but far from sold on the need.

164 00:29:51.735 --> 00:29:57.349 Andrew Maliphant: May have all of us heard. But what? Why should I do anything about it when China is busy, you know, still burning coal, you know.

165 00:29:57.730 --> 00:30:16.229 Andrew Maliphant: We get a bit of that from people. The fact that China is actually put in more solar panels over the last 12 months than United States have since the fabric was found. It is not in there that with this ways we might have to then respond to some of these things. What I was learning to be. A says being taught how to be a salesman. By the way, I was trying to get

166 00:30:16.480 --> 00:30:20.290 Andrew Maliphant: appointments to see people to sell them computers. As it turned out.

167 00:30:20.676 --> 00:30:26.109 Andrew Maliphant: I went on, a course is that there's only 11 things people can say to stop you going to have an appointment with.

168 00:30:26.350 --> 00:30:41.719 Andrew Maliphant: So these are the 11 answers you can do in order to get back in there and just try and get round to make the appointment. So with these different groups have to start thinking about. If we're going to meet people like this, what do we say to the different languages. How do we respond to what they're going to be saying?

169 00:30:42.481 --> 00:30:47.249 Andrew Maliphant: And there's the. I think we need probably need some words about China somewhere on the line as well.

170 00:30:47.620 --> 00:30:52.649 Andrew Maliphant: Another quarter of the population. Loyal Nationalists, though, put me toothed loyal Nationals.

171 00:30:52.870 --> 00:30:56.269 Andrew Maliphant: proud to be British threatened by crime, immigration.

172 00:30:56.850 --> 00:31:05.190 Andrew Maliphant: But to see it more as a localized issue. There are things that that can be done locally to make a difference rather than the global responses.

173 00:31:05.510 --> 00:31:15.639 Andrew Maliphant: So these are, perhaps where I think some of the people in people like that within the room here today I've called that neighborhood. I had difficulty finding a summary word for this actually.

174 00:31:15.896 --> 00:31:19.350 Andrew Maliphant: but I think the description makes it fairly clear as to where we're at.

175 00:31:20.170 --> 00:31:22.440 Andrew Maliphant: So there we are. We've got quite a lot of different

176 00:31:22.450 --> 00:31:32.050 Andrew Maliphant: perspectives from people from some sensible research based on this very issue. We're about, how do we actually understand about getting these messages across? Well.

177 00:31:32.820 --> 00:31:36.720 Andrew Maliphant: there are 7 different groups within the the population.

178 00:31:37.350 --> 00:31:39.889 Andrew Maliphant: So how are we going to get our messages across

179 00:31:39.920 --> 00:31:42.310 Andrew Maliphant: to all these people? And

180 00:31:42.840 --> 00:31:51.559 Andrew Maliphant: so again, I say some of us may have some stories to share in a bit about how things are are difficult. So what's the key differences between them? How do we understand this a bit.

181 00:31:52.540 --> 00:31:53.450 Andrew Maliphant: Okay?

182 00:31:53.780 --> 00:31:58.860 Andrew Maliphant: So these are the bits on the left of these screens are also from climate outreach.

183 00:32:00.402 --> 00:32:08.600 Andrew Maliphant: So they're saying, climate change. One of the most important issues facing the world. But 8% for the disengage segments. It's less urgent day to day.

184 00:32:08.920 --> 00:32:09.720 Andrew Maliphant: So

185 00:32:10.340 --> 00:32:18.079 Andrew Maliphant: on the right, then a single message. Skies falling on equipment is not going to motivate everyone. I think we all know this, anyway, but this is very clear.

186 00:32:18.790 --> 00:32:32.059 Andrew Maliphant: so we need to listen to what people feel is important to them, and adjust our messages accordingly. People will say different things. I had a talk from save our Shropshire the other day, and Richard Watkins was very much saying this point, what is important to them? Let's hear what they have to say.

187 00:32:32.200 --> 00:32:37.791 Andrew Maliphant: So we talk about co-benefits. You know. What are the extra things that people enjoy from

188 00:32:38.640 --> 00:32:40.680 Andrew Maliphant: climate action? Different kinds.

189 00:32:41.056 --> 00:32:52.610 Andrew Maliphant: There's been a lot of effort late in terms of net 0 carving targets for net 0. The the Tory Government. There are various people in there saying, Well, let's drop all this net. 0 stuff, because, apart from else we can't afford it.

190 00:32:52.960 --> 00:32:53.850 Andrew Maliphant: So

191 00:32:54.140 --> 00:32:59.059 Andrew Maliphant: again, some net 0 will work with some people, but not with anybody. What about the co-benefits?

192 00:32:59.240 --> 00:33:05.890 Andrew Maliphant: Now there are lots of things that can happen that will have a benefit both for response to climate and non-localized benefit.

193 00:33:06.110 --> 00:33:10.400 Andrew Maliphant: Here we are, people on electric bikes getting out of their cars and getting on bikes.

194 00:33:11.300 --> 00:33:18.340 Andrew Maliphant: Course it's better exercise for them, apart from anything else. You know, they're getting out the fresh air meeting people as you can see, there's that's some benefits there.

195 00:33:18.923 --> 00:33:27.720 Andrew Maliphant: You don't know that food bank does have a benefit in terms of climate action, because it's preventing waste. It's it's stuff going to waste. It's being used by other people.

196 00:33:27.740 --> 00:33:30.430 Andrew Maliphant: less waste, so

197 00:33:30.836 --> 00:33:43.560 Andrew Maliphant: more effective food, distribution. And therefore, you know, less things coming in in electric, in plastic packages from from different countries. Oh, by the way, I'm I was told the other day that we're all truck areas

198 00:33:43.810 --> 00:33:50.730 Andrew Maliphant: forget vegetarians and meat eaters or omnivores, or whatever. We're all truck errands because we all eat what comes in the trucks to the local shops.

199 00:33:50.960 --> 00:33:53.745 Andrew Maliphant: So that's an interesting idea.

200 00:33:54.660 --> 00:34:11.029 Andrew Maliphant: so 3 3 days, of course, of no trucks, and we're gonna be struggling a bit. But that's for another day. And the repair cafe, of course, getting in there as well as saving people having to buy more things and increasing the the production of.

201 00:34:11.110 --> 00:34:20.609 Andrew Maliphant: But you know the throwaway Society. Let's repair what we've got, and do something about them again. That can also be a way of meeting people currently repair cafes as well as saving pennies.

202 00:34:20.770 --> 00:34:21.590 Andrew Maliphant: Okay.

203 00:34:22.270 --> 00:34:29.310 Andrew Maliphant: so another issue that's come up. Some people like, if you think about in terms of global complex global systems.

204 00:34:29.670 --> 00:34:32.080 Andrew Maliphant: some of the up

205 00:34:32.610 --> 00:34:38.590 Andrew Maliphant: progressive activist may think longly in both ways, other segments more galvanized by stuff closer to home.

206 00:34:39.130 --> 00:34:48.139 Andrew Maliphant: So think globally, act slowly. Yeah, we've heard that one before that still operates save our planet isn't going to work for everyone, because not everybody thinks in terms of the planet. Okay.

207 00:34:48.517 --> 00:34:53.400 Andrew Maliphant: by the way, it's not the planet that's at risk as much as humankind. But that's another matter again.

208 00:34:53.590 --> 00:34:56.899 Andrew Maliphant: So save our planet. No, maybe we can't say that anymore.

209 00:34:56.909 --> 00:34:59.730 Andrew Maliphant: If we can show the action, make a difference at home

210 00:35:00.420 --> 00:35:05.790 Andrew Maliphant: again. This is another show and tell exercise show people what's happened. Show the practical stuff, show how it works.

211 00:35:06.210 --> 00:35:10.349 Andrew Maliphant: Then global benefit, perhaps, can be a bit more of an afterthought. So there's a thing there.

212 00:35:10.750 --> 00:35:17.029 Andrew Maliphant: I think I'm becoming known as Mr. Allotments. I'm a great fan of having more allotments. Let's grow our own food.

213 00:35:17.190 --> 00:35:37.109 Andrew Maliphant: better food, healthier food gets us out again in the in the air, meeting people. And certainly in terms of town and parish councils. We have a natural running to look for sites for allotments, if there aren't any. If we've got some planning applications coming. They're looking for planning game. Okay, my friends, if you want to build all these houses, let's have some allotments. Thank you very much. Just an idea.

214 00:35:37.540 --> 00:35:43.270 Andrew Maliphant: So that's another way of doing it. So there are other ways that we can be making things happen locally.

215 00:35:44.190 --> 00:35:46.117 Andrew Maliphant: Trust in institutions.

216 00:35:47.090 --> 00:35:53.320 Andrew Maliphant: general election on, guys, but all segments are pretty disillusioned with politics at the moment, according to climate, outreach

217 00:35:53.390 --> 00:36:01.509 Andrew Maliphant: want governments to lead. But there's also about half of us are more deeply held certain about elites. You know, this is the them and Us. Idea. Okay?

218 00:36:01.570 --> 00:36:08.277 Andrew Maliphant: And you know, they're not going to accept rhetoric from from people that they they're not

219 00:36:09.070 --> 00:36:10.130 Andrew Maliphant: close to

220 00:36:10.770 --> 00:36:18.890 Andrew Maliphant: they're not gonna just listen to slogans leveling up, of course, has been has been exposed as just a political slogan rather than anything that's gonna make a difference.

221 00:36:19.110 --> 00:36:30.999 Andrew Maliphant: We have a lot more about the just transition. What is just transition. How can we respond to climate change in a way that is a just and equally benefits everybody in our societies.

222 00:36:31.100 --> 00:36:35.710 Andrew Maliphant: What's more, again, seeing is believing people need to see stuff in order to believe it.

223 00:36:35.720 --> 00:36:50.519 Andrew Maliphant: So let's gather and share good practice and share successes. That could be something that we can do here seems a bit of theme building here in terms of how we gather information, how we might share it. Or here's a picture of a commute from a community energy scheme in Kent, as it turns out.

224 00:36:50.928 --> 00:37:04.520 Andrew Maliphant: there are different ways. Lots of different community events happening is not another source of community enterprises as well. But that's 1 thing that may be appropriate to to certain audiences might be for everybody, but for certain audiences.

225 00:37:04.790 --> 00:37:11.359 Andrew Maliphant: Getting the pictures right as well as his picture tells a thousand words. Some pictures are more universally effective than others.

226 00:37:12.180 --> 00:37:16.440 Andrew Maliphant: The last thing that scares Irish was saying was about income and wealth. Was it about

227 00:37:16.500 --> 00:37:24.110 Andrew Maliphant: half of us tend to be much, not only being more wealthy, but more likely to adopt new technology. Okay.

228 00:37:24.822 --> 00:37:29.750 Andrew Maliphant: and but other groups not not so likely to be

229 00:37:29.770 --> 00:37:33.039 Andrew Maliphant: into that, but not least, because they all know it incomes.

230 00:37:33.965 --> 00:37:39.759 Andrew Maliphant: I didn't carry out this research. By the way, I'm reporting to you what climate outreach. I've got on there anything

231 00:37:39.820 --> 00:37:47.860 Andrew Maliphant: so solar panels, not for everybody. Hydroponic factories which I've seen so all of lately. It's 1 where I live in the Forest of Dean. Funny enough

232 00:37:48.780 --> 00:37:59.520 Andrew Maliphant: these aren't things going to float everybody's boat again. We need more affordable and scalable solutions. What are things that can actually be rolled out everywhere, and which is what I mean by scalable as well as being more affordable.

233 00:38:00.640 --> 00:38:06.319 Andrew Maliphant: Some of this may be about an old phrase, intermediate technology. In other words, not the fanciest stuff.

234 00:38:06.510 --> 00:38:14.749 Andrew Maliphant: Somebody who says the other day, we've got some of these old water mills still around, which seem to have their their walls and their rivers intact. What about reviving some of those to get some.

235 00:38:14.830 --> 00:38:18.230 Andrew Maliphant: some local energy into our communities? Interesting idea!

236 00:38:18.861 --> 00:38:26.389 Andrew Maliphant: It'd be nice. Be to have something that doesn't have to be managed by an electric circuit or a microchip. But anyway, there we go.

237 00:38:26.520 --> 00:38:41.330 Andrew Maliphant: So what is the practical vision for the future. I've seen some various descriptions of it, but it's a very brave person who can say that they know exactly what the world we're moving toward is going to be look like when we get there. We know it's going to be looked like what we were like when we were children. What's it going to look like in the future.

238 00:38:42.310 --> 00:38:48.850 Andrew Maliphant: So we may have seen the David Attenborough film, a life on our planet. And which is so, I think it's still available on Netflix.

239 00:38:48.900 --> 00:38:58.959 Andrew Maliphant: I could never get to the bottom of exactly who had created this image, but you can see it's a bit of London, and they've worked it out. As to London, with keeping its tall buildings with a lot more greening at ground level.

240 00:38:59.470 --> 00:39:05.179 Andrew Maliphant: what these things are with pointing to the skies. I actually don't really know. They look a bit. I don't know what they are.

241 00:39:05.878 --> 00:39:10.749 Andrew Maliphant: So that's an actual image that I found of her description. Some red descriptions.

242 00:39:10.910 --> 00:39:17.329 Andrew Maliphant: you say? Oh, let's have bus stops with fruit trees on 3 sides, them, and maybe a a green roof on the shelter. Okay.

243 00:39:17.763 --> 00:39:28.079 Andrew Maliphant: we'll. We'll find out what it may probably may well not look the same everywhere, of course. But what is the actual vision? If seeing is believing. What is it gonna be looking like?

244 00:39:28.457 --> 00:39:31.629 Andrew Maliphant: I can't comment on this division the life of Netflix.

245 00:39:31.730 --> 00:39:37.410 Andrew Maliphant: but it is an issue. How do we show people stuff. How do we talk about the future? How do we show that seeing is believing

246 00:39:38.360 --> 00:39:42.799 Andrew Maliphant: so? Storytelling can change the world? There's an image of a gentleman called Taffy Thomas.

247 00:39:42.850 --> 00:39:48.469 Andrew Maliphant: who is a great storyteller. I think he's a storytelling residence in the in Grassmoor, in the Lake District.

248 00:39:48.530 --> 00:39:57.409 Andrew Maliphant: A lovely chap I have met him. He's wearing a tail coat, which is not TAIL. But TALE. Coat. So he was made this coat with all these stories on it. It's a lovely chap.

249 00:39:57.870 --> 00:40:03.950 Andrew Maliphant: So we can do this. You know, storytelling can change the world. We know we want communication. We need to communicate.

250 00:40:04.230 --> 00:40:07.050 Andrew Maliphant: Not everybody has the gift of the gab. We can't all do it.

251 00:40:07.140 --> 00:40:08.469 Andrew Maliphant: We know that

252 00:40:08.720 --> 00:40:16.360 Andrew Maliphant: not is everybody, not, nor is everyone a wordsmith. We're not always very good at crafting the the right words, even if we can't not even very good at Salem.

253 00:40:16.470 --> 00:40:21.409 Andrew Maliphant: These are. There are people who are good at these kind of things. So we need to do this stuff.

254 00:40:21.910 --> 00:40:30.290 Andrew Maliphant: Are we as individuals, the people to lead on communication? Or should we be looking for somebody else. You know, we come across an issue. We've got a problem. We'll get our messages across.

255 00:40:30.330 --> 00:40:35.100 Andrew Maliphant: How do we lead up? Perhaps somebody else should be doing it. Do we know somebody else that could do it better?

256 00:40:35.150 --> 00:40:38.130 Andrew Maliphant: It's not us. None of us are sort of good at everything.

257 00:40:38.290 --> 00:40:42.249 Andrew Maliphant: Perhaps we learn to find someone else can put these words together and talk about it.

258 00:40:42.700 --> 00:40:49.720 Andrew Maliphant: And perhaps where is a team leader? Perhaps it can bring the skills into a team in our into our area. Where is it? If we're going to have

259 00:40:49.750 --> 00:41:00.880 Andrew Maliphant: this skill, we need other skills, I'm sure as well, what about somebody can? If we're not that person either. Where is somebody that can pull all these things together in our area? Because it's a joint effort. After all, we do all need to be engaged in this.

260 00:41:02.460 --> 00:41:11.009 Andrew Maliphant: So some of you may have heard this. I mean, this is just an idea. This is something that's been around for a while Bellbain team roles. Chapman did Bellbin

261 00:41:11.120 --> 00:41:17.990 Andrew Maliphant: and he looked at the different roles within a team, a functioning team as to what the sort of skills and attributes they might have.

262 00:41:18.180 --> 00:41:23.189 Andrew Maliphant: and he's identified 9 of them. This is something. This is an illustration from something called bite size, learning.

263 00:41:23.810 --> 00:41:28.790 Andrew Maliphant: And I'll just read what it says, the types of behaviour in which people engage are infinite.

264 00:41:28.900 --> 00:41:34.370 Andrew Maliphant: The range of useful behaviors which make an effective contribution to team performance is finite.

265 00:41:34.670 --> 00:41:37.109 Andrew Maliphant: So that's what Mr. Berman has has said.

266 00:41:37.510 --> 00:41:44.289 Andrew Maliphant: So maybe we're thinking about teams being in teams local, not just of communication for doing the things we're doing.

267 00:41:44.756 --> 00:41:50.590 Andrew Maliphant: It may be that the team worker, Guy in the middle of the screen is perhaps the the guy would talk about with getting the messages out.

268 00:41:51.539 --> 00:41:56.530 Andrew Maliphant: Spreading positive team vibes. But that's beginning to think about.

269 00:41:56.780 --> 00:42:10.209 Andrew Maliphant: We do need to get the messages out. We do need to communicate. It's not a single person job. So let's think about maybe having a bit of an effort on on teams and where it is in our groups we're working a lot of us working in teams already. Great collaboration. There's a great team

270 00:42:10.420 --> 00:42:11.849 Andrew Maliphant: what we can do about it.

271 00:42:12.200 --> 00:42:16.000 Andrew Maliphant: and, as Frank Carson used to say, it's a cracker.

272 00:42:17.210 --> 00:42:22.839 Andrew Maliphant: it's a cracker sort of his other catchphrases. So if it is going to be working, it's going to be good.

273 00:42:22.900 --> 00:42:25.480 Andrew Maliphant: then it's let's give it a short.

274 00:42:25.610 --> 00:42:40.549 Andrew Maliphant: And as ever, this is something, I say, at least once every day. Let us go forward together. It needs to be a team effort. Anybody now or after this meeting has got some ideas about communication and how we get these things together. Let's please share.

275 00:42:41.040 --> 00:42:43.200 Andrew Maliphant: So I'm going to stop sharing just now.

276 00:42:44.320 --> 00:42:47.620 Andrew Maliphant: I'll just have a look at the chat while we sort of gather ourselves

277 00:42:47.750 --> 00:42:48.670 Andrew Maliphant: home.

278 00:42:50.293 --> 00:42:58.330 Andrew Maliphant: So is that. Is it the official view of the Ipcc. That 1.5 degrees C has been breached. I'm not sure, Gary, but I've been assured by a number of people that it's accurate.

279 00:42:58.998 --> 00:43:03.230 Andrew Maliphant: And feeding the slugs well in consortium.

280 00:43:03.716 --> 00:43:06.919 Andrew Maliphant: They'll be named his plant. Well, thank you for all those thoughts.

281 00:43:07.250 --> 00:43:12.430 Andrew Maliphant: So shall we have. Thank you, Gary, also for the the Cloud forest connection there.

282 00:43:13.910 --> 00:43:21.149 Andrew Maliphant: So I know, I've got at least one marketing strategist in the meeting. I'm not gonna point them out.

283 00:43:23.500 --> 00:43:32.609 Andrew Maliphant: No, I'm not going to point them out, but if somebody would like to start the conversation, if that person would stop smiling, it would stop giving us the the sting away, bonnie

284 00:43:32.810 --> 00:43:33.790 Andrew Maliphant: bonnie.

285 00:43:34.510 --> 00:44:04.490 Bonny Williams: Yeah, it's just so wonderful to be reminded of these things. I've come across the that piece of research before the different categories. But actually, I think they've updated it since I last read it. And it's just for me those different categories of kind of people in the Uk are just so poignant, so spot on, and actually just. It's fundamental marketing principles about tailoring. The message to the audience is absolutely key. I suppose, for me, what's useful here is thinking about how we

286 00:44:05.050 --> 00:44:30.110 Bonny Williams: can make several different messages from one organization. And I've really found that in the work I do with pace. So in terms of talking about any kind of activity, but particularly community climate action. What I've noticed is that you have to communicate several different sets of messages on several different channels, and I think this is you know the messages we can. We're kind of putting across

287 00:44:30.910 --> 00:44:48.990 Bonny Williams: have to fit the audience and have to fit the channel. So, for example, quite often locally, when we're doing things, there's a whole collection of people I won't reach. If, for example, if I talk on social media because they just don't do social media. There's a slightly older demographic local to where I live, who only really see posters

288 00:44:50.830 --> 00:45:06.439 Bonny Williams: And so we do come in for quite a lot of flak if we put posters up and then cover them in plastic. So we, for example, locally, we found a way of talking about the activity we're doing on posters, but with what we've found to be waterproof paper that doesn't

289 00:45:06.440 --> 00:45:26.339 Bonny Williams: involve plastic. It's some magic sorcery. So just as a sort of local tip to get the message you want on the right channel. If any of you do need to kind of raise awareness locally. That is a very helpful thing. I'll dig out a link for it and share it in case it's helpful for any of the rest of you. But yeah, the mess. The right message for the right audience is just

290 00:45:26.710 --> 00:45:30.400 Bonny Williams: brilliant. It's genius, it's it's old, and it still works.

291 00:45:30.400 --> 00:45:44.200 Andrew Maliphant: Okay, many, many thanks, Bonnie, and I'm a huge fan of posters myself. we got some if we got some billboards up while people are doing some building work. Ask great big blank spaces to put posters on. There we go. Peter.

292 00:45:45.430 --> 00:45:46.600 Andrew Maliphant: he debates.

293 00:45:46.600 --> 00:45:52.253 Peter Bates: Yeah, Andrew, that was great. That's fantastic. I want to book you for

294 00:45:52.790 --> 00:45:57.959 Peter Bates: doing an online event for Cambridge people. Later.

295 00:45:57.960 --> 00:45:58.570 Andrew Maliphant: Very welcome.

296 00:45:58.936 --> 00:46:15.450 Peter Bates: Yeah, I mean, it's interesting, because it's this is exactly the type of thing I was thinking of when we had on Saturday we had. It's a a village in East Campshire, which was a Burwell, had a carnival that there.

297 00:46:15.610 --> 00:46:23.010 Peter Bates: and we actually utilize for the 1st time what's called an imaginarium kit, with an extra.

298 00:46:23.010 --> 00:46:23.610 Andrew Maliphant: Right.

299 00:46:23.610 --> 00:46:31.310 Peter Bates: Which is around that, and we only had 4 days notice to actually put it all together.

300 00:46:31.780 --> 00:46:53.120 Peter Bates: And so it was almost kind of learning on the job situation, having put up the mark, the double marquee with with help, 7 army cadets we then had to think about, how, how do we actually kind of go out and engage with people who actually come into the carnival? A, and yeah, and and having that type of conversation with them as well, and knowing which

301 00:46:53.210 --> 00:46:56.930 Peter Bates: type of person we may be actually addressing

302 00:46:57.442 --> 00:47:23.719 Peter Bates: and in my case, because I was also at the same time capturing, trying to capture people's email addresses to get them on our mailing list. You know, it's trying to know, are you gonna have a long conversation with this person and that person's just gonna walk away a a. And you know you can't have any further contact with them in that respect. So how do we actually get around to do that? So yeah, it's great. I haven't got any answers, but.

303 00:47:23.920 --> 00:47:35.829 Andrew Maliphant: Cause, I think. Ha! Having more than one people as an event like that obviously, is part of it, and also trying to collect people's contact details, if they're given to you, is another. Okay? Great. Thank you for that, Peter. Amanda.

304 00:47:40.540 --> 00:47:45.119 Amanda Davis: Technology is not working well for me today. I apologise for that. It wouldn't unmute.

305 00:47:45.120 --> 00:47:45.590 Andrew Maliphant: Me, neither.

306 00:47:45.590 --> 00:47:56.040 Amanda Davis: Now. So my reference to personally feeding the slugs well in the Cotswolds is that I have this year really taken 2 allotments.

307 00:47:56.426 --> 00:47:58.160 Amanda Davis: But some of the slugs.

308 00:47:58.467 --> 00:48:04.110 Amanda Davis: I think we're all dealing with that. They'll be named his plant. Well, this is all from the chat.

309 00:48:04.383 --> 00:48:08.869 Amanda Davis: I think that as well as the team player you need. The blue sky, I think, is.

310 00:48:09.110 --> 00:48:09.790 Amanda Davis: And

311 00:48:10.520 --> 00:48:16.470 Amanda Davis: we're all very good, I think, at being quite creative through all of this and thinking of things that

312 00:48:16.570 --> 00:48:37.539 Amanda Davis: we didn't realize we hadn't thought of before. Or do you see what I mean? You don't know what you don't know until you're with a group of people that are trying to solve the same things or trying to have conversations about something that then you find you add to your own armament. But the last bit that I put in the chat was, remember the huge power in Fomo.

313 00:48:37.690 --> 00:48:40.049 Amanda Davis: you know, by being able to say to people.

314 00:48:40.130 --> 00:48:45.060 Amanda Davis: Oh, we're doing such and such, you know, in a way that makes them feel like they're missing out.

315 00:48:45.290 --> 00:48:48.450 Amanda Davis: So they want to come and get on board, too. The Metoo's.

316 00:48:48.660 --> 00:48:56.339 Amanda Davis: you know, because I think we we're probably in the Echo Chamber that are of people that are interested in at the front of the train.

317 00:48:56.350 --> 00:49:18.809 Amanda Davis: and I think there are the healthy middle that are interested enough to feel left out if they're not included in having an allotment or coming along to something, and I think few of our councillors on councils, too. You've got the one or 2 that are prepared to do the work, and then you've got plenty others that don't want to be, not on the committee.

318 00:49:18.810 --> 00:49:19.490 Andrew Maliphant: Right.

319 00:49:19.490 --> 00:49:29.826 Amanda Davis: They don't actually want to be on the committee, but they're very keen not to be left out, so I think don't underestimate the power of Fomo fear of missing out.

320 00:49:30.150 --> 00:49:31.820 Andrew Maliphant: Fitting out. Thank you. I was going to ask.

321 00:49:31.820 --> 00:49:41.789 Amanda Davis: That's cool. Yeah, sorry I'm talking. Kiddies jog in here. And then the the last thing is, remember the power in saying to people who say about China

322 00:49:42.150 --> 00:49:49.440 Amanda Davis: that actually, most of what's produced in China is for our market. So it's actually our carbon and not theirs.

323 00:49:49.440 --> 00:49:50.450 Andrew Maliphant: Alright good point.

324 00:49:50.450 --> 00:49:59.510 Amanda Davis: When we offshore something. It's actually meant to be part of our carbon economy. And the way that we look at the circular economy and the accounting for it.

325 00:49:59.800 --> 00:50:02.550 Amanda Davis: So those are some random thoughts from me.

326 00:50:02.630 --> 00:50:06.430 Amanda Davis: and thank you. Thank you very much for thought provoking.

327 00:50:06.430 --> 00:50:11.099 Andrew Maliphant: If they go in terms of our carbon. I think it's something that turned up at Brexit. How do we

328 00:50:11.120 --> 00:50:22.749 Andrew Maliphant: replace imports by producing things ourselves, I think producing solar panels isn't quite so easy for us as we don't have the necessary rare earths in this nation. I know that tried to find some in Cornwall, but I don't know how they've got on with that.

329 00:50:22.900 --> 00:50:24.730 Andrew Maliphant: Okay? Oh, Helen, Helen.

330 00:50:25.847 --> 00:50:41.839 Helen Dye: Yeah, thanks for that brilliant. Have a bit of a refresh on that. And I've been experimenting here in St. Knight in Cambridgeshire with a group for the last 4 years, and I've been astonishing how long it takes, and I've jotted down a load of notes, but I think we're all.

331 00:50:42.180 --> 00:50:54.230 Helen Dye: and we say messaging. But I think it's it's not so much about messaging. It's about being realistic about what you can achieve. So I've just, I'm trying to just distill my thoughts down. People won't

332 00:50:54.440 --> 00:51:08.959 Helen Dye: do anything that they don't perceive. There's a problem with, and when people don't perceive there's a problem they won't do anything and I think for any one area you have to run the diagnostics, as I always say, and work out

333 00:51:08.960 --> 00:51:35.700 Helen Dye: what you can do what your demographics are, and if you haven't got some things in place, no matter of how many good ideas or good intentions you have, it's just not gonna happen. So I kind of look at, yeah, you can do all the marketing stuff which is tried, tested. It's a science run campaign sprints, you know. Get your colorful messages out there to your audience, hire your marketing company because I find that

334 00:51:36.320 --> 00:51:54.959 Helen Dye: 99 of people don't understand campaigning or marketing, and so I think you need a critical mass of people that understand that I often recall. You know, Ada, attention, interest, desire, action. If what you're actually wanting to do to create to just generate an action.

335 00:51:54.960 --> 00:52:11.190 Helen Dye: you know. Think through those useful little acronyms in addition to the other one that was just mentioned there. So Aida, attention, interest, desire, action. People aren't moved to action unless they have some reason to want to protect something, engage with something, or there's some benefit to them.

336 00:52:11.885 --> 00:52:36.084 Helen Dye: In terms of the longer term thing. Yes, the rituals and stories that we have are hugely important. And so those things that have been happening in their communities for the last, you know 100 200 300 years longer. In some places what can be done? What seeds of change can be planted within those rituals that can begin to embed some of these kind of

337 00:52:36.430 --> 00:52:42.039 Helen Dye: reinforce some of that messaging. So, for example, here in St. Ives we have what's called the

338 00:52:43.500 --> 00:52:53.360 Helen Dye: It's some tradition that's been going for a hundred years. It's I can't remember. It's the name of somebody but bread ceremony. It's when all of the poor people in the town were given bread, and even up until.

339 00:52:53.360 --> 00:52:53.950 Andrew Maliphant: Yeah.

340 00:52:54.200 --> 00:52:55.189 Helen Dye: So don't forget.

341 00:52:55.190 --> 00:52:56.640 Andrew Maliphant: Yeah, yeah, carry on.

342 00:52:56.640 --> 00:53:08.790 Helen Dye: And even till last year. And it's still happening. You know, this is, it's a big thing in the town. It happens around Christmas time, and people are given bags of white bread, biscuits, and jam.

343 00:53:08.790 --> 00:53:37.229 Helen Dye: and it's like, Well, can we not use that ritual to put in locally produced bread, you know, local produce and distribute that to the community. You know, in the kind of if you have sort of ceremonies that you conduct in your parishes, how can some aspects of that be adapted to signal and reinforce that? Times have changed and things need to change? We need to keep hold on the things that give us meaning and

344 00:53:37.230 --> 00:53:57.630 Helen Dye: and continuity. But what you know, what can change to establish a new set of considerations that we have to bring in into our civic life. So they're all. There's sort of just some of the things.

345 00:53:57.930 --> 00:54:00.939 Helen Dye: Yeah, it's all the sciencey marketing stuff.

346 00:54:00.970 --> 00:54:20.699 Helen Dye: But you do need a critical mass of people. And one thing somebody once said to me is, people have to want to enjoy being together. So if you're going to create new teams. You have to really generate that build on the social glue. And if people can't find out how local people express their social connections.

347 00:54:20.700 --> 00:54:31.249 Helen Dye: and many people just don't, you know, will never kind of integrate climate literacy with into that. So what can you do with those enlightened souls that can to

348 00:54:31.430 --> 00:54:44.939 Helen Dye: to just shift the focus of that of how people create and express the social glue of where they live. People are staying indoors too much, I think, even now since Covid. And that is increasing isolation.

349 00:54:45.386 --> 00:54:59.110 Helen Dye: and loneliness and all of the negative impacts that come to that. So you know, yeah, things like allotment in light like repair cafes. You know, they don't have to be explicitly labeled as some climate action. But you know they are.

350 00:55:01.077 --> 00:55:25.442 Helen Dye: one thing that I've been trailing here with natural Cambridgeshire, the local nature partnership, Cambridge and Peter, and through some of my grassroots work is a tell us one thing. Exercise. So again, you're not messaging. You're not saying we must take climate action. But if you ask questions, what do you think you know? Tell us one thing that you like about where you live tails. One thing that was worse now than it was then. Tell us one thing, you

351 00:55:25.910 --> 00:55:51.539 Helen Dye: and although you're not actually asking about climate change. Actually, most of people quite a lot of people's responses can be linked to you know, making the streets safer, making the streets cleaner. Making more local food available through retail outlets. You know that sort of thing. And so it sort of requires that those clever, you know, Liberal, whatever we are, Social Democratic.

352 00:55:51.540 --> 00:56:09.209 Helen Dye: But you know, whatever the label was. To be really clever about. You know, doing those things, and I always say, you know, identify 3 things you can do really well and do them, and it has far more impact than 10 half baked good ideas that don't quite follow through.

353 00:56:09.230 --> 00:56:12.439 Helen Dye: So that's just my kind of 2 Penn offering. There.

354 00:56:12.440 --> 00:56:22.649 Andrew Maliphant: Well, that that's that's a brilliant shillings worth Helen, and I've been making frantic notes here. Thank you very, very much for this. You've obviously been a long way down this journey already. Great, thank you. Stuart.

355 00:56:23.480 --> 00:56:25.040 Stuart Withington: Hi, thanks and

356 00:56:25.570 --> 00:56:29.940 Stuart Withington: thanks. Thanks for that. Talk is very interesting and enlightening.

357 00:56:30.010 --> 00:56:33.319 Stuart Withington: And especially going through the history of it. I mean.

358 00:56:33.560 --> 00:56:36.390 Stuart Withington: how long it's taking us to

359 00:56:36.520 --> 00:56:39.300 Stuart Withington: get action done. It is

360 00:56:39.720 --> 00:56:46.300 Stuart Withington: quite incredible. But I have been reading a book how to talk about climate change by

361 00:56:47.089 --> 00:56:48.329 Stuart Withington: Rebecca Huntley

362 00:56:48.590 --> 00:56:49.520 Stuart Withington: and

363 00:56:50.260 --> 00:56:53.005 Stuart Withington: my, my, I sort of take from that was that

364 00:56:53.780 --> 00:56:57.349 Stuart Withington: absolutely everyone is impacted by climate change.

365 00:56:57.540 --> 00:57:03.509 Stuart Withington: and you have to find the little levers that are different for different people.

366 00:57:04.210 --> 00:57:08.840 Stuart Withington: I i i was quite interested in the football team

367 00:57:09.040 --> 00:57:14.360 Stuart Withington: who came out recently and said the percentage of their matches

368 00:57:14.779 --> 00:57:19.329 Stuart Withington: being cancelled because their pitch is being flooded more and more and more.

369 00:57:20.173 --> 00:57:30.340 Stuart Withington: So you could use that as a start to start talking about sort of rainfall and climate change and the environment.

370 00:57:30.855 --> 00:57:39.570 Stuart Withington: There, there are certain cricket clubs now which are fearful of having matches in the summer, because it's going to be too hot for them.

371 00:57:40.640 --> 00:57:44.399 Stuart Withington: Even now. Talk of the Olympics in Paris.

372 00:57:46.430 --> 00:57:52.239 Stuart Withington: They're saying that they might be impacted by a an impending heat wave. Coming.

373 00:57:53.140 --> 00:58:02.982 Stuart Withington: Different groups of people are gonna have different levers. Young parents. They might be very concerned about their children living near

374 00:58:03.440 --> 00:58:10.179 Stuart Withington: busy roads and polluted atmosphere, and only yesterday figures coming out from London

375 00:58:10.360 --> 00:58:18.869 Stuart Withington: saying, I think it's a hundred 50,000 children under 5 have been admitted to hospital for respiratory problems.

376 00:58:19.350 --> 00:58:25.859 Stuart Withington: If that is a a big thing to them, then use that as an opening to.

377 00:58:26.240 --> 00:58:40.769 Stuart Withington: Well, we need to improve public transport electrify cars those sort of things. So i i i think engaging with your audience on something which affects them.

378 00:58:41.030 --> 00:58:45.830 Stuart Withington: and then links to climate change is quite a good way forward.

379 00:58:47.140 --> 00:59:03.030 Andrew Maliphant: Right. Thank you very much. Let's do it. Yes, I think the I think we're getting you or getting a very good handle today on on the processes and the approaches we need to take. But the more we can get in terms of obviously practical, reusable ideas through this, the better. We'll obviously need to start collecting them. Tristram.

380 00:59:03.410 --> 00:59:16.130 tristram cary: Yeah. Thank you. Thank you for your talk, Andrew. Very good. I have a slightly different view of this. Cause I it strikes me that of your 8 types of people who have a different attitude to climate change.

381 00:59:16.390 --> 00:59:23.039 tristram cary: very nearly all of them, except there is a problem. I think the the climate deniers and are now almost gone.

382 00:59:23.260 --> 00:59:29.979 tristram cary: And and so everybody, I think, sort of wants to do things. I think the problem is, they don't know what to do.

383 00:59:29.980 --> 00:59:30.940 Andrew Maliphant: Yep, I'm.

384 00:59:30.940 --> 00:59:35.470 tristram cary: And I think the so we I went to a couple of climate

385 00:59:35.740 --> 00:59:48.190 tristram cary: emergency type meeting, saying, what should we do? One at my parish level, one at a group of parishes that set up a climate emergency action group and one at a hot district level. And

386 00:59:48.190 --> 01:00:16.729 tristram cary: what's common about them all is that nobody, nobody can say. This is what we have to do. Here's a here's a proven system that will help us reduce carbon by getting community energy in a big way. Some of them start by having little messages, saying, Well, let's let's persuade people of our posters not to overfill our kettles, and that's that's fine. But it. But I think, get some of those groups get frustrated. They say, well, that's not going to solve the problem. That's that's really chipping at the very edge. It's important, but it's not a solution.

387 01:00:17.010 --> 01:00:31.760 tristram cary: So I'm also a great believer in the power of the parish and the local community. If you can get an action going that has a really good chance of success, I think people will join it. The problem is, people just don't know what to do.

388 01:00:31.890 --> 01:00:37.609 tristram cary: And I think if you, if we go back a week to to to Alex Templeton's talk last week.

389 01:00:37.670 --> 01:00:59.010 tristram cary: where he has a you know, he has a a company which is trying to, which is raising capital to enable a parish level or a community level to to install community solar energy which will, which they are happy to sell at. You know, a cut rate from the from the you know the normal electricity suppliers

390 01:00:59.010 --> 01:01:23.999 tristram cary: that that is the basis of a plan that I think 7 out of 8 of those groups of people would say, yes, I'll get behind that if if that's if if I don't have to invest my own money upfront, if I can pay back, if I'm helping the climate, if I can get cheaper electricity, you know what's not to like. Everybody would do it. So I think what we're short of is proven methodologies that make a significant impact, and that that to me is the core challenge. If we could, if we could solve that.

391 01:01:24.000 --> 01:01:37.989 tristram cary: I think people would stay in these groups. And it's interesting that the climate groups I was talking about. One of them has just fallen by the wayside because people, a lot of people, came to the 1st meeting full of enthusiasm, but actually nobody could work out what to do.

392 01:01:38.230 --> 01:01:51.450 tristram cary: And so it's sort of faded away. But if you know, if you if we could have a proven method of getting community energy done, and a and a sort of script that a parish could follow, that, I think, would make a massive difference. And that's what I think the great collaboration is about

393 01:01:52.521 --> 01:02:07.098 tristram cary: analyzing all the methods that have been tried, working out which ones work and writing them up with case studies. So that so that you know, at a local level, people can say, we know this works, let's do it. And that that's to me by far the biggest problem.

394 01:02:07.390 --> 01:02:12.319 Andrew Maliphant: Yeah. And that's our. That's our Google mission. Absolutely. Yeah. Many, many thanks for that. Yeah.

395 01:02:12.700 --> 01:02:17.850 Andrew Maliphant: Took the words right out of my mouth, sir! Well done! Body again.

396 01:02:18.130 --> 01:02:40.420 Bonny Williams: Tristan just to say that Professor Jules Pretty, at the University of Essex, has done a really helpful piece of research. And he's basically identified the top kind of. I think it's 30 different actions that you could take as an individual that do are proven to make a difference. And he's kind of allocated.

397 01:02:40.450 --> 01:02:46.210 Bonny Williams: If you do this, how much carbon per year would you save?

398 01:02:46.430 --> 01:02:54.327 Bonny Williams: And it's actually a very accessible, useful way of looking at it. So I'm I'll find the link for it and share it in a bit.

399 01:02:54.620 --> 01:02:55.390 tristram cary: Thank you.

400 01:02:55.390 --> 01:03:20.089 Bonny Williams: Just to that point and thinking about your group, you know that you were mentioning that's closed down. One of the things we do in pace is, we've got a matrix where we decide how which projects are run. Basically. And one of the things I've noticed is that although you do need like a collection of team roles done ultimately, no project will run without a leader.

401 01:03:20.660 --> 01:03:40.320 Bonny Williams: So what we've identified in our matrix of how to decide which projects is that among other things, we choose projects that have a steady and kind of consistent leader who's prepared to commit. And then we know that we also need a backup person to that leader who's prepared to step in if they aren't able to consistently do it.

402 01:03:40.320 --> 01:03:55.510 Bonny Williams: What we found is that that will usually ensure the success of a project or a group. So, among other things, you also need to have the resources. It needs to be something that involves our local community. It needs to be something that actually does

403 01:03:55.570 --> 01:03:58.779 Bonny Williams: have an impact on climate. So, for example.

404 01:03:58.850 --> 01:04:20.559 Bonny Williams: we had a bit of a bit of a to and fro when we ran the Manning Tree Earth Festival because it was a local awareness of raising event. Essentially did it have a did it have a positive effect on the climate. No, because actually, we were bringing loads of people together. There was the kind of the transport implications and all sorts of things, but because it did so many other things, we decided it was worth running.

405 01:04:22.204 --> 01:04:45.379 Bonny Williams: So I would say that the I mean I've used Bellwain team types in a business context forever. But it's very helpful to sort of remind ourselves of it. But I would say that the team can form, but not until they can form around a leader. And that's what we've noticed in our groups is that the leader must come first.st So either, probably not, the shaper needs to come first.st In that context.

406 01:04:46.585 --> 01:05:01.710 Bonny Williams: One of the other things we did locally was, we put together a poster called the 40 Ways. And it's basically 40 ways for you to take action locally. And it's a poster which we initially created. And we hyper localized it. So we specifically put on there.

407 01:05:02.186 --> 01:05:14.489 Bonny Williams: Ways that you things that related to our local area. So specific bus routes, for example, where we've made a difference or specific trees or parts that needed

408 01:05:15.240 --> 01:05:23.549 Bonny Williams: to be used. We put, we put the kind of the imagery and the wording to be really local. That's a poster. If anybody wants it, it's.

409 01:05:23.925 --> 01:05:25.050 Andrew Maliphant: What do you.

410 01:05:25.050 --> 01:05:44.860 Bonny Williams: Made available. We've made the artwork available so it can be localized to any group. And we found that that had quite good traction. But in terms of whether it actually generated action. That is, I agree, the hardest bit to monitor, because even if it does create action often, you won't know

411 01:05:46.520 --> 01:06:02.270 Bonny Williams: And so I think that's 1 of the that's really the final point that for me is quite pertinent here is that, you know. Yes, we will go out and talk to people, and yet we won't know what that's done, and it's tempting to feel it hasn't done anything. But what we've noticed locally is that

412 01:06:03.170 --> 01:06:09.400 Bonny Williams: if all of us talk about this subject essentially, its profile just gets raised.

413 01:06:10.304 --> 01:06:34.460 Bonny Williams: When I did the climate literacy training a little while ago, the carbon literacy training. Sorry what they were saying. There was. People haven't really got the tolerance for being told anything. They don't want to be told. What they want is to be asked questions. So just to refer back to that point, I can't remember who just said it. But what we've noticed is that if you ask people their perspective on this, that or the other, if you ask them to talk to you about.

414 01:06:34.980 --> 01:07:00.329 Bonny Williams: I don't know parents who sit outside school with their engine idling, for example, they will certainly have an opinion, and actually asking them about that, and having them express an opinion, even to the detriment of climate change just raises its awareness. And that's actually one of the things that kind of scientifically, the carbon literacy project has said makes a difference is just to raise the issues in people's minds, and it reminded me of a

415 01:07:00.420 --> 01:07:19.270 Bonny Williams: a selling principle that I learned years ago about planting seeds. So yeah, you might not feel this conversation that you have with somebody has made any difference whatsoever, and maybe it hasn't. But from a fundamental marketing perspective, you may need to contact somebody 7 times with the same message before you might get action.

416 01:07:19.660 --> 01:07:35.500 Bonny Williams: So if you think that the 1st conversation, perhaps plants the seed to the second conversation, maybe waters it. The 3rd conversation maybe allows it to break through the surface of the ground. Yeah, you get the analogy. So even when we feel we haven't made a difference. We probably have.

417 01:07:36.150 --> 01:07:45.799 Andrew Maliphant: Right. Thank you very much for that. Yes, yeah, I'm so I'm I'm so pleased you're here, Bonnie, because this is obviously fantastic. Fantastic. Okay, Amanda.

418 01:07:46.230 --> 01:08:14.350 Amanda Davis: Thank you. I'm really enjoying listening to everybody's contributions, because just when you think that you've got something cracked, there's another angle you haven't thought of, and you could have thought of it. But it's take somebody else to actually articulate it, to add it onto your long list. And I wanted to say when we're working with other people. I mean, I put in the chat that I was involved in a lot of health education and also within schools.

419 01:08:14.390 --> 01:08:40.959 Amanda Davis: education, behavioral change projects, and we could do worse than having a look at some of the lessons from there around the quit smoking campaigns, for example, and very much the nanny state, and so on. And I think people harden their feelings about RAM Covid times about being told so. I very much always appreciate reminders about asking people questions and engaging.

420 01:08:40.960 --> 01:08:49.919 Amanda Davis: But when you look at it on an individual level, because ultimately we as a society, are a group of multiple individuals.

421 01:08:50.410 --> 01:08:59.619 Amanda Davis: the psychology for those of us who maybe feel. Sometimes we've got to put our head in the sand because it's all getting too much.

422 01:08:59.750 --> 01:09:13.150 Amanda Davis: And the psychology of the anxiety that comes with it. Or we might have children who are expressing climate anxiety. And I'd like to make a suggestion, perhaps, for somebody who I might be able to encourage.

423 01:09:13.149 --> 01:09:30.252 Amanda Davis: to take part in one of these sessions as a presenter. And that's Linda Aspie, who I put details in the chat, but she does. Let's talk honestly. Apologies. She's talking to me about climate there.

424 01:09:31.485 --> 01:09:32.300 Andrew Maliphant: Sorry.

425 01:09:32.470 --> 01:09:43.990 Amanda Davis: Linda, does this talk? It's an interactive workshop that she does. But I'm sure she could be invited to do something here. And it's basically about how climate psychology can improve our climate conversations.

426 01:09:44.210 --> 01:09:52.819 Amanda Davis: And it seems directly relevant to what we're doing here today. And she's local to me in the, you know, North Cotswolds area.

427 01:09:53.420 --> 01:10:03.250 Andrew Maliphant: Alright. Thank you. Very kind. Yeah. Well, that's great. We always need more speakers in these events. By the way, so this, thank you for that idea any other ideas on any topic. Please let us know.

428 01:10:03.260 --> 01:10:05.030 Andrew Maliphant: Thank you very much, Mada. Helen.

429 01:10:07.530 --> 01:10:09.779 Andrew Maliphant: Fickle finger of feet. Yes.

430 01:10:09.780 --> 01:10:21.880 Helen Dye: I've just put a few links in the chat. But I've worked a lot in health research and behavioral change around information security and so forth. So there is some

431 01:10:22.480 --> 01:10:49.889 Helen Dye: people, yeah, going back to the stories thing. People respond to places they know and people they know where they can see themselves and people they know and places they know. So case studies, yes, are really important. But case studies of places and people that are familiar and often told by people they know. So that thing about trust people, the right people and yes, case studies. And I always think, yeah, they're brilliant. But

432 01:10:49.990 --> 01:11:18.650 Helen Dye: me. You know you're inundated. There are maybe case studies of, you know, communities in Cornwall in Scotland have done amazing community energy seems, but because people go with just in their heads. It's a long way off. It doesn't necessarily translate different set, different set circumstances. So I get the thing about case studies. And I'm always saying, Yeah, we need more case studies. But they sort of need to be local case studies and things like community schemes are really, really complicated sometimes.

433 01:11:18.680 --> 01:11:24.819 Helen Dye: and I think you have to be realistic about what is and isn't in place within your tiers of authorities.

434 01:11:25.140 --> 01:11:49.810 Helen Dye: You know, and I know here in Cambridgeshire. Peterborough, for example. Did. Got some Ukri monies to do a pathfinder around community energy, and then they so they got I don't know how many was hundreds of thousands, and they've got 3 million as a next stage to take that on. That was Peterborough, Cambridgeshire thought. Oh, perhaps we need that bit of that. So they've now got some money, and I'll look at from Ukraine

435 01:11:49.810 --> 01:11:56.549 Helen Dye: of that scheme, and are beginning to more formally. Look at how

436 01:11:56.900 --> 01:12:18.179 Helen Dye: what a pathway might look like for that. So I think you've got to be realistic about your sphere of concern and your sphere of influence. And there's no, you know, just thinking, well, we need a community energy scheme. But if your district or higher tier authority doesn't have a clue, a target, a strategy, it's really really difficult, almost impossible.

437 01:12:18.200 --> 01:12:29.682 Helen Dye: So you know, gotta be clear about what is in place and what isn't in place at your various tiers to actually what will happen on the ground. I say that as an example, here in Cambridgeshire, we had, we started off doing

438 01:12:30.130 --> 01:12:47.990 Helen Dye: climate, conversation, climate cafes, and they've become to be themed, and we had a really really good energy one with some great speakers from from the County Council, a couple of local experts, and so forth, and people came together, and that they thought that was an amazing meeting

439 01:12:48.475 --> 01:12:53.269 Helen Dye: but nothing, and people felt informed. But nothing has happened, because

440 01:12:53.610 --> 01:13:10.830 Helen Dye: it just we haven't got the policies in place, you know, or sufficient groundswell of interest to actually make something happen. But a few people went away. Probably I don't know, have insulated their house better, or investigated. Air source heat pumps or something.

441 01:13:11.220 --> 01:13:40.939 Helen Dye: And I also say often, and Peter Bates will know this. Because it's a i think it's a village on his patch. There's a there's an area, a village in Cambridgeshire that has been always used in Cambridgeshire as a model community energy scheme. But I think it took about 10 years to develop and was part of a research project. And you actually happen to have some really really clever people living in that village. And so you might have this super case study and go. Oh, if they can do it, we can do it. But actually, it took years to develop.

442 01:13:40.940 --> 01:13:46.130 Helen Dye: And it's now being implemented. So I think it's just being realistic about the

443 01:13:46.300 --> 01:14:07.359 Helen Dye: you know what can be achieved and what isn't in place and attend to the conditions that create the opportunities and so that people's ideas can be managed. And you don't want to obviously shut down people's ideas, but only a certain amount of things realistically can be achieved if the kind of infrastructure or the policies aren't in place.

444 01:14:07.360 --> 01:14:30.720 Andrew Maliphant: Thank you very much. Yeah. I'm a great believer that every project has its time, and that it will. It will happen over time. But I think when I'm beginning to think that while we've got action plans for our area, we also now need communications plans as well, because if we're going to get it done. We need to think about how we get people engaged. Very much so. And that's really the story. At the moment, David, you got your hand up, sir.

445 01:14:33.600 --> 01:14:39.909 David Morgan-Jones: Yeah, Hi, I'm just picking up a point. Just carrying on a bit of the conversation. Tristram started.

446 01:14:40.620 --> 01:14:45.899 David Morgan-Jones: I'm also in the same district as Tristram, and we've been working at the district level.

447 01:14:46.530 --> 01:14:49.889 David Morgan-Jones: I think one of the problems that I've identified

448 01:14:50.150 --> 01:14:51.469 David Morgan-Jones: is that

449 01:14:51.940 --> 01:14:55.950 David Morgan-Jones: despite 300 district councils signing up

450 01:14:55.970 --> 01:14:59.310 David Morgan-Jones: to a climate emergency, whatever the hell that means.

451 01:15:02.950 --> 01:15:06.450 David Morgan-Jones: certainly dealing with the one that we're dealing with, they haven't got a clue

452 01:15:06.870 --> 01:15:08.960 David Morgan-Jones: how to actually

453 01:15:09.310 --> 01:15:12.220 David Morgan-Jones: translate a snappy little phrase

454 01:15:12.710 --> 01:15:14.280 David Morgan-Jones: into

455 01:15:14.870 --> 01:15:18.140 David Morgan-Jones: a practical plan of campaign

456 01:15:18.860 --> 01:15:20.360 David Morgan-Jones: that will allow

457 01:15:21.726 --> 01:15:22.960 David Morgan-Jones: the district

458 01:15:23.280 --> 01:15:27.960 David Morgan-Jones: to work out how it's going to go down to net 0

459 01:15:28.290 --> 01:15:31.930 David Morgan-Jones: over a particular time period.

460 01:15:32.940 --> 01:15:40.110 David Morgan-Jones: So it strikes me that there's a a real deficit in terms of the ability

461 01:15:40.380 --> 01:15:42.729 David Morgan-Jones: of councils to

462 01:15:42.980 --> 01:15:45.069 David Morgan-Jones: understand what the problem is.

463 01:15:46.630 --> 01:15:50.959 David Morgan-Jones: understand what resources are available. And there seems to be a lot.

464 01:15:51.190 --> 01:15:53.599 David Morgan-Jones: including people on the on the call.

465 01:15:55.020 --> 01:15:59.119 David Morgan-Jones: And how do you translate that understanding

466 01:15:59.250 --> 01:16:01.510 David Morgan-Jones: into a set of actions

467 01:16:01.720 --> 01:16:05.560 David Morgan-Jones: that allows the population and

468 01:16:05.590 --> 01:16:16.045 David Morgan-Jones: moves with the population, so they are part of it, not a fighting it, like the Us. Scheme which has just been an absolute mitigated disaster.

469 01:16:17.870 --> 01:16:19.590 David Morgan-Jones: And so

470 01:16:20.160 --> 01:16:23.410 David Morgan-Jones: it strikes me that that is the one of the critical

471 01:16:23.550 --> 01:16:32.199 David Morgan-Jones: bit sort of missing. I come from a sort of a military background and have had a lot of experience in in, in

472 01:16:32.500 --> 01:16:34.190 David Morgan-Jones: quite complex planning.

473 01:16:35.770 --> 01:16:41.859 David Morgan-Jones: and one of the things I'm going to try and do is there's a consultancy firm that I work for, that. I'm going to try and bring in

474 01:16:42.270 --> 01:16:46.049 David Morgan-Jones: to bring in some of the skills that they use

475 01:16:46.250 --> 01:16:50.760 David Morgan-Jones: to help develop the District Council's ability to plan better.

476 01:16:51.475 --> 01:16:56.050 David Morgan-Jones: So I'm like, I'm gonna have an discussion with them on Friday. I hope

477 01:16:56.080 --> 01:16:59.920 David Morgan-Jones: to work out whether this might be something they might be interested in doing.

478 01:17:00.640 --> 01:17:02.080 Andrew Maliphant: Right? Yeah,

479 01:17:02.830 --> 01:17:31.369 Andrew Maliphant: thank you for that, David. I mean around the country it varies enormously. Some counties and districts are well up for this and getting into it, and some aren't, and very much that reflects down at parish and town and council level as well. So we've got there are different levels that we're doing things with a great collaboration. We've got some working groups, for example, we're developing a pilot action, as many of us know, in East Anglia, Cambridgeshire, Essex, Norfolk, and Suffolk.

480 01:17:31.440 --> 01:17:56.920 Andrew Maliphant: And we're having some working groups there pulling. How we approach those audiences which is again part of the inspiration for today's session, and very much sports clubs are part of that team within that enterprise, and higher level authorities are in that as well, and what we're hoping to learn is as we get through. Not only we've got to make a difference. On the ground. In East Anglia we learn a lot more how we can make a difference elsewhere in the country as well.

481 01:17:56.920 --> 01:18:15.850 Andrew Maliphant: So there's 4 counties. There'll be another 36 to go, but that's very much where we're at, and I'm so pleased to have all the feedback and the discussion we've had today, because I think this is about going back to Mister Frank Carson. It's the way we tell them we have to find the way to tell them which makes a difference and so bring things forward.

482 01:18:16.226 --> 01:18:35.500 Andrew Maliphant: There's also questions about how we collect data from, you know, results of actions. That's something we're looking at to within the pilot. We're looking at having digital mapping systems had to leave us, but working with parish online on a digital mapping process whereby where carrot parachutes log in and get involved in the project. Then they record how they're getting on.

483 01:18:35.500 --> 01:18:36.489 sarah woffenden: We go up there.

484 01:18:36.810 --> 01:18:48.410 Andrew Maliphant: And so we were looking at how we can involve that in there as well. Certainly in terms of teams. We're looking at finding ways of finding people to get engaged with stuff. I'm just gonna have a quick share of something on the screen again.

485 01:18:48.410 --> 01:19:11.939 Andrew Maliphant: which is our template for actions a guidance that we're producing. This is what our Sarah battery calls the one pager, and you'll see. Here's the project right at the top. Who's going to be the leader? Who's going to be the partners for it? This is particularly gauged at aimed at parishes and town councils, but of course it can apply to other bodies and groups as well

486 01:19:11.940 --> 01:19:40.630 Andrew Maliphant: skills, resources, materials. Some case studies are great, but they tend to show, you know. Tell us roughly how they did it. Nice picture of the ribbon cutting. But don't tell you all this detail, all these different things, and this is the bit that I'm particularly keen on the steps to success. How do we actually get this going somewhere else in the country? And these things are about outcomes and measurements as well. So that's just a quick look at the kind of approach we're looking for, gathering guidance and good practice.

487 01:19:41.403 --> 01:19:45.330 Andrew Maliphant: Within the great collaboration. Amanda, put your hand up.

488 01:19:45.564 --> 01:19:47.670 Amanda Davis: Are you able to share that with us, Andrew?

489 01:19:47.670 --> 01:19:49.730 Andrew Maliphant: Yeah, I will put that in the chat. There is.

490 01:19:49.730 --> 01:20:09.559 Amanda Davis: That template would really help. Sometimes I find there's a lot of enthusiasm in the room, but then, when you leave the room, it's not clear. Who's actions? What? Or have we captured every angle? And I just think, if we've got like a checklist it's it's a really helpful. Just have that framework to capture it all.

491 01:20:09.560 --> 01:20:10.080 sarah woffenden: Thank you.

492 01:20:10.080 --> 01:20:10.690 Amanda Davis: You, Andrew.

493 01:20:10.690 --> 01:20:12.480 sarah woffenden: Be reminded of the.

494 01:20:12.690 --> 01:20:15.183 Andrew Maliphant: Yeah. So I've just put in the the link in the.

495 01:20:15.410 --> 01:20:16.689 sarah woffenden: Would be about.

496 01:20:17.110 --> 01:20:23.030 Andrew Maliphant: The climate action, a web page on the Srcc website, and that that

497 01:20:23.050 --> 01:20:27.429 Andrew Maliphant: creating allotments is on that page, as well as various other bits of guidance.

498 01:20:27.863 --> 01:20:28.730 sarah woffenden: To persuade.

499 01:20:28.780 --> 01:20:32.089 sarah woffenden: They're talking about climate deniers and and how to.

500 01:20:32.370 --> 01:20:33.780 Andrew Maliphant: Sarah, is that you? Yeah.

501 01:20:34.830 --> 01:20:36.830 sarah woffenden: Get people involved and

502 01:20:37.090 --> 01:20:38.880 sarah woffenden: the slides, but doesn't speak.

503 01:20:38.880 --> 01:20:41.229 Bonny Williams: Sarah, I think you maybe need to mute.

504 01:20:42.710 --> 01:20:44.769 Andrew Maliphant: Okay. Okay.

505 01:20:44.950 --> 01:20:50.369 Andrew Maliphant: Fine. No problem, Claire. There we go. Thought you're talking to me right? No problem at all.

506 01:20:50.970 --> 01:21:03.209 Andrew Maliphant: Well, we've had some great stuff in discussion with some great stuff in the chat. I think I'm gonna have to go away and put someone ahead together with some of this. I'm so glad I could be in touch with them present.

507 01:21:03.210 --> 01:21:03.930 Bonny Williams: Opening.

508 01:21:03.930 --> 01:21:32.200 Andrew Maliphant: Bonnie and Ellen and Mandan, and various people here, because we need to be gathering some of this stuff, because not only do we need to do it ourselves through the great collaboration. We need to help other people to do it as well. So I guess there is going to be. We have got a page in our development websites at the moment about communication. And I think a lot of the things that we've been talking about today will be need to be on it to inform it to help us talk about things way forward. Yeah. I mean the the 7 different

509 01:21:33.040 --> 01:21:56.749 Andrew Maliphant: audiences. It. It's interesting. Some of the language in there is is a little bit tricky, but I mean, at least it reminds us that there are going to be different types of people out there. There are still some climate deniers out there. Of course, there's still some climate deniers chairing parish and town councils, and I get to hear about those on a regular basis. So we have quite often I have to try and help somebody think how they speak to those things. One of that. One of the ways around that, of course, is

510 01:21:56.770 --> 01:22:01.089 Andrew Maliphant: if we're finding it difficult to get through to somebody, maybe there needs to be a 3rd person.

511 01:22:01.250 --> 01:22:06.039 Andrew Maliphant: Maybe we're not the right people to be having that conversation. We need to find something else to do it.

512 01:22:06.392 --> 01:22:22.910 Andrew Maliphant: Some of us have got the gift of the gap. We can do things, I mean our friend Jules Thompson from Suffolk. He's not here today, but he's he's a big one on on selling stories and and so forth, so we can always rely on Jules to get messages across in a in a lively sort of way. So he he's our guy for that.

513 01:22:23.464 --> 01:22:29.269 Andrew Maliphant: Hi, Jules, he's not here. Okay, you may see the recording.

514 01:22:29.710 --> 01:22:40.750 Andrew Maliphant: So I think we've done very well here. Thank you so much. It's 10 min past one just now. Is there anybody else got any more points they'd like to raise, or any more questions they'd like to ask. Put them in the chat, by all means, because we'll chase these up

515 01:22:44.300 --> 01:23:00.380 Andrew Maliphant: alright. Okay, thank you very much. I believe next week it's some. It's is it? 9 trees? Something like that? They'll. I'll send a message round about next week. There is our friend Graham, usually Jesse Sessions to say he's in a boat in the middle of the very Biscay at the moment. So

516 01:23:00.830 --> 01:23:04.580 Andrew Maliphant: I did. I did share within the old line, you know if you'd get. If you'd

517 01:23:04.730 --> 01:23:11.029 Andrew Maliphant: he goes and drowns himself, I'll never speak to him again. He did smile. Okay, so we'll see. We'll see him all again soon.

518 01:23:11.040 --> 01:23:15.370 Andrew Maliphant: Thank you very much for coming, and we will see you again very shortly. Take care.

519 01:23:15.900 --> 01:23:17.090 Bonny Williams: So much for like.

520 01:23:17.090 --> 01:23:17.650 Stuart Withington: Alright!

521 01:23:25.480 --> 01:23:28.169 Tim Rickard: Thanks, Andrew. Tour de force. Well done!

522 01:23:28.431 --> 01:23:35.755 Andrew Maliphant: Yeah. And I was. It needed to be done. And I'm so glad that you came together right. I was a bit panicking this morning, as you know.

523 01:23:37.050 --> 01:23:37.450 Tim Rickard: That, for

524 01:23:37.790 --> 01:23:56.000 Tim Rickard: statue was terrific, and I may pass on to you an absolutely brilliant presentation that was given by Duncan Hayes in the forest as part of our green drinks. It is, you know. Unfortunately, he won't be there, as it were, to present the the individual information.

525 01:23:56.120 --> 01:24:08.630 Tim Rickard: But it is, it's you just need to look at it and think, yeah, absolutely. This guy's knows on it, and very much reinforcing what Bonnie was saying a lot to do with marketing and language change.

526 01:24:08.955 --> 01:24:12.679 Tim Rickard: Look, if you don't mind, I'll send that to you personally, and I think.

527 01:24:12.680 --> 01:24:13.739 Andrew Maliphant: No, that's fine. Yeah.

528 01:24:13.740 --> 01:24:18.789 Tim Rickard: Make any use of it. I know Duncan would be very happy. He's a chap he lives in Yorkley.

529 01:24:19.110 --> 01:24:20.200 Andrew Maliphant: Okay. Fine.

530 01:24:20.792 --> 01:24:24.347 Tim Rickard: Enormous experience as in marketing.

531 01:24:24.940 --> 01:24:25.720 Andrew Maliphant: Yeah, yeah, green.

532 01:24:25.980 --> 01:24:28.150 Stuart Withington: I like the marketing behind you.

533 01:24:29.085 --> 01:24:29.670 Andrew Maliphant: Off.

534 01:24:29.670 --> 01:24:36.630 Tim Rickard: What do you mean now? That's real. I'm afraid that's like that's that's a misspent us.

535 01:24:37.040 --> 01:24:43.149 Andrew Maliphant: So there's the green green part to live today. Green drinks doesn't mean you're all sitting around drinking 7 up. It means.

536 01:24:43.150 --> 01:24:43.750 Tim Rickard: No, no.

537 01:24:43.750 --> 01:24:45.589 Andrew Maliphant: Is the green party at play.

538 01:24:45.590 --> 01:24:54.260 Tim Rickard: It doesn't even mean great parties open to everyone. It's a universal but I will send it on to you, and I'll do that. Now, okay, thanks again.

539 01:24:54.570 --> 01:24:55.895 Stuart Withington: Thanks. A lot. Nice time.

540 01:24:56.160 --> 01:24:57.949 Tim Rickard: Have a useful meeting. Take care!

541 01:24:57.950 --> 01:25:01.630 Amanda Davis: Andrew, may I capture a moment.

542 01:25:01.630 --> 01:25:02.690 Andrew Maliphant: Yes, indeed. Yeah.

543 01:25:02.690 --> 01:25:12.140 Amanda Davis: Thank you. Thank you for doing the Scribe Academy session. I I've had long Covid and.

544 01:25:12.350 --> 01:25:12.989 Andrew Maliphant: Why are you? Oh, gosh.

545 01:25:12.990 --> 01:25:18.299 Amanda Davis: Yeah, the the coughing has been horrendous. I'm going for a chest X-ray in a minute.

546 01:25:18.810 --> 01:25:19.600 Andrew Maliphant: Oh, gosh!

547 01:25:24.090 --> 01:25:27.297 Amanda Davis: Sorry about this technology is not my friend today.

548 01:25:28.010 --> 01:25:31.995 Andrew Maliphant: I I nearly didn't go onto this session because the the link had changed.

549 01:25:32.280 --> 01:25:35.340 Amanda Davis: Just though the link seemed to be for next week.

550 01:25:35.340 --> 01:25:47.100 Andrew Maliphant: Yeah, you could look in for next week. But then I clicked on for next week and I didn't get the the email confirming. So I don't know whether it now doesn't work. On the day of the of the used to log in on the day you see.

551 01:25:47.100 --> 01:25:47.800 Amanda Davis: Yeah.

552 01:25:48.070 --> 01:25:56.730 Andrew Maliphant: Fortunately it's always the same. It's always the same meeting code and login. So I I was able to do it. But I was. Gosh, I was worried, you know.

553 01:25:56.730 --> 01:26:12.409 Amanda Davis: Yeah, yeah, no, that these things just add to the stress, don't they? Even though you know your your subject intimately. It's the technology that adds the but I mean, I've been a teacher for years, and these things come and go, and I'm less anxious about it now. But

554 01:26:12.730 --> 01:26:29.739 Amanda Davis: that will probably trip me up on Tuesday. The point I was going to make quickly was from what you covered in what then? Turned out to be session? One rather than session? 2. What key messages are? From your perspective? Would you like me to make sure I've included

555 01:26:29.870 --> 01:26:31.910 Amanda Davis: in the second section.

556 01:26:31.910 --> 01:26:40.129 Andrew Maliphant: I think. We had. It was obviously a broad introduction based on the stuff we've already published off. The Slcc website.

557 01:26:40.630 --> 01:26:42.970 Andrew Maliphant: What I learned during the course

558 01:26:43.381 --> 01:26:50.310 Andrew Maliphant: and so therefore it's not in the notes. I don't believe is a chat ranging from the children's chap called Charles Hussey.

559 01:26:51.020 --> 01:26:56.430 Andrew Maliphant: and he says he had some practical experience with this biodiversity net game.

560 01:26:56.820 --> 01:27:02.439 Andrew Maliphant: And he said, There, there is a network of local environmental recordings

561 01:27:02.570 --> 01:27:03.880 Andrew Maliphant: which I didn't know.

562 01:27:04.080 --> 01:27:20.210 Andrew Maliphant: So when we're saying to people think, think about, you know, starting to collect the habitat data for your parish area so that you know what you're talking about so you could try and get if they say they can't do it on site. You say, we'll just do it around the court here, whatever on the one hand, and knowing what to protect anyway on the other.

563 01:27:20.270 --> 01:27:26.260 Andrew Maliphant: I hadn't realized that a lot of places won't be started from scratch because they've got stuffing from those county.

564 01:27:26.630 --> 01:27:32.269 Amanda Davis: Are you aware of the difference between the biodiversity, duty, and biodiversity? Net gain.

565 01:27:32.270 --> 01:27:33.380 Andrew Maliphant: Oh, yes. Yeah. Yeah.

566 01:27:33.380 --> 01:27:35.539 Amanda Davis: Yeah, okay, so in that.

567 01:27:35.540 --> 01:27:36.939 Andrew Maliphant: Which bit are you doing.

568 01:27:37.220 --> 01:27:38.473 Amanda Davis: Well, exactly.

569 01:27:39.100 --> 01:27:40.729 Andrew Maliphant: I did a bit of both. You see.

570 01:27:40.730 --> 01:28:00.399 Amanda Davis: Okay, okay. So you were looking at Bng from the perspective of planning in that network. So presumably what you were hearing about from charles Pussy, then, was about the networks that go to underpin the planning side of Bng, and how councils are keeping themselves aware of

571 01:28:00.570 --> 01:28:07.899 Amanda Davis: the biodiversity net gain shouldn't. Because if you haven't got a baseline you can't tell how the planning is going to impact.

572 01:28:07.900 --> 01:28:13.219 Andrew Maliphant: Yeah, what I'll do Amanda. I'll send you my presentation, Shawn, if you haven't got it already.

573 01:28:14.034 --> 01:28:16.099 Amanda Davis: That that's that would be lovely.

574 01:28:16.100 --> 01:28:16.970 Andrew Maliphant: You can see what I've said.

575 01:28:16.970 --> 01:28:18.569 Amanda Davis: Got your notes with it.

576 01:28:18.760 --> 01:28:24.429 Andrew Maliphant: But no, I I tended not to have have those, because I've done the biversity chat so many times.

577 01:28:24.430 --> 01:28:25.070 Amanda Davis: Yeah, yeah.

578 01:28:25.070 --> 01:28:32.780 Andrew Maliphant: These days. But yes, I started talking about the biodiversity duty. Of course, it's slightly different in Wales.

579 01:28:33.066 --> 01:28:49.400 Andrew Maliphant: But then got into the the net gain side of things. And the parish. That's sorry. Slcc. We have actually has just produced a a a book of words on it all as well. So again, you get onto the climate action web page for Slcc, and and it's on there myself and Andrew Tartan combined on that.

580 01:28:49.440 --> 01:28:58.504 Andrew Maliphant: It is still early days. This is why I was so great to hear from this chap, Charles Hussey, because he's connected to the children's ionb as well, you see, so he's like your your equivalent.

581 01:28:58.750 --> 01:29:00.100 Amanda Davis: No landscape.

582 01:29:00.546 --> 01:29:02.359 Andrew Maliphant: Do they go pudding? Do they go?

583 01:29:02.585 --> 01:29:07.934 Andrew Maliphant: Yeah, I'll I, because I was in the A and B. Office. It's gonna hard. Take me a long time to get rid of the title.

584 01:29:08.140 --> 01:29:12.854 Amanda Davis: Me, too. I say the wrong one all the time, and of course we got the Conservation Board as well.

585 01:29:13.090 --> 01:29:17.870 Andrew Maliphant: The 1st for that, and that's what I felt they should have had in the Forest of Dean, but of course didn't.

586 01:29:19.346 --> 01:29:22.629 Andrew Maliphant: I'll tell you some more about that another time. Yeah.

587 01:29:22.630 --> 01:29:35.479 Amanda Davis: Mine, mine, mine! Is I. I think, that I this is why I'm saying it now, so I can tweak it in time. Mine is very much from a perspective of a busy counselor or a busy clerk.

588 01:29:35.480 --> 01:29:36.050 Andrew Maliphant: Great.

589 01:29:36.380 --> 01:29:48.529 Amanda Davis: And what can you do to get started if you're not already started? And how do you deal with the counselors, who are all kind of naysayers. You know, we got other priorities. Other people will do it. We don't need to.

590 01:29:48.530 --> 01:29:48.900 Andrew Maliphant: Now that.

591 01:29:48.900 --> 01:29:53.939 Amanda Davis: And the one that I got the other day in a committee from our vice chair no less.

592 01:29:54.180 --> 01:30:12.269 Amanda Davis: Yeah. And and what's gonna happen if we don't do it, then, Amanda, see, we don't have to do it, because there's nothing there to, you know. Hold us to account. So, if you don't mind. Don't tell me that. I'm not doing enough already, you know. I'm a very busy person. She got really, really upset and cross and and.

593 01:30:12.270 --> 01:30:18.100 Andrew Maliphant: It's hard to recover from things like that when people get round up. I've had a bit of some act with somebody else yesterday.

594 01:30:18.100 --> 01:30:18.890 Amanda Davis: Jordan.

595 01:30:19.250 --> 01:30:32.170 Amanda Davis: I mean. As it happened, I found out that she was. She literally just lost somebody that day who was close to her, and there was a bereavement behind it, etc. But you know, I think she'd misunderstood completely that I wasn't saying that.

596 01:30:32.602 --> 01:30:37.769 Amanda Davis: What I what I was emphasizing is it's too important for anybody not to be involved.

597 01:30:37.840 --> 01:30:41.690 Amanda Davis: and that therefore there's a place for everybody to do that bit more.

598 01:30:41.990 --> 01:30:49.210 Amanda Davis: and she was taking it. As I was saying, that counselors weren't working hard enough. No, I'm not saying that. And so, you know, not working smart enough.

599 01:30:49.210 --> 01:30:49.900 Andrew Maliphant: Well, it's enough.

600 01:30:50.130 --> 01:31:01.440 Amanda Davis: We're not prioritizing what we're working on. So, anyway. So it was really those very practical hands on. You know, I've been a clerk. I've been a counsellor.

601 01:31:01.450 --> 01:31:12.420 Amanda Davis: and I'm aware of what districts, counties Ao and B's. And then I was gonna look at a practical audit list as well, which is kind of like you may think you're doing nothing.

602 01:31:12.420 --> 01:31:36.830 Amanda Davis: You may be sat there feeling guilty that you haven't got started or you're frustrated. But actually you have got started, and if you put the list together in an audit of your local actions, and remember that your boundaries aren't the end of your actions because you're creating corridors that go into other areas. And remember that you've got blue spaces as well as green spaces. So think about your rivers and flooding and other things that you may already be doing

603 01:31:36.870 --> 01:31:43.739 Amanda Davis: the allotments, things that you know that are already out there, that you're doing. Your tree surveys your your cemeteries.

604 01:31:43.770 --> 01:32:01.860 Amanda Davis: you know you're doing it. You just haven't collected it all together through the lens of climate, maybe, and biodiversity. So if you do it that way, a simple desktop exercise, and you may feel you're so much further along than you realize. Give yourself a big pat on the back, and actually, that might energize some action

605 01:32:01.970 --> 01:32:04.610 Amanda Davis: because you're not starting from 0. Nobody is.

606 01:32:04.610 --> 01:32:08.820 Andrew Maliphant: No, I I reckon at least half counselors are doing something already. They don't realize it, you know.

607 01:32:08.820 --> 01:32:11.849 Amanda Davis: Yeah, yeah. So that was, that was my plan. And then.

608 01:32:11.850 --> 01:32:15.630 Andrew Maliphant: No, that sounds great. Yeah, that that. Then that complements what I see. Yeah.

609 01:32:15.630 --> 01:32:26.139 Amanda Davis: Very down to Earth, and I'm not planning on doing anything that kind of cuts across the carbon literacy qualification. It was more about the very practicals of what you can do at a local level.

610 01:32:26.700 --> 01:32:30.684 Andrew Maliphant: Yeah, I think that I had something that over 100 people there last week.

611 01:32:30.950 --> 01:32:34.340 Amanda Davis: Closer to 200. There's 204 signed up for mine.

612 01:32:34.340 --> 01:32:36.129 Andrew Maliphant: Oh, well, there you are. Yeah.

613 01:32:36.330 --> 01:32:38.180 Amanda Davis: Yeah. So if you've done it.

614 01:32:38.180 --> 01:32:41.230 Andrew Maliphant: I'm not. I'm not. Gonna take it. I'm not gonna take that hard. No, that's fine.

615 01:32:41.230 --> 01:32:46.780 Amanda Davis: No, you gotta take that as a compliment. It's because of your 1st session that I've got so many.

616 01:32:46.780 --> 01:32:48.389 Andrew Maliphant: Well, maybe so. Thank you for that. You have.

617 01:32:48.390 --> 01:32:50.369 Amanda Davis: And you had about 200, I believe.

618 01:32:50.654 --> 01:32:55.579 Andrew Maliphant: There were. There were 200, about 200 signed up, but they're only about over about 120 KI think.

619 01:32:55.580 --> 01:33:04.910 Amanda Davis: Oh, I see. Yeah, yeah, of course. Okay, dokey the other thing is, when I teach Japanese students here in Borton, because they come every summer.

620 01:33:05.353 --> 01:33:08.439 Amanda Davis: I usually have to do a session on Esgs.

621 01:33:08.620 --> 01:33:09.450 Andrew Maliphant: Right.

622 01:33:09.450 --> 01:33:13.450 Amanda Davis: And what we're doing in this country because they come to learn all about this country.

623 01:33:14.159 --> 01:33:26.029 Amanda Davis: I'm ashamed to say that when I 1st did it, I had to say, What's an Esg. I haven't got a clue. What you're talking about. So I did. The whole session turned around to say right. Tell me what you're doing in Japan.

624 01:33:26.550 --> 01:33:32.159 Amanda Davis: and then we'll have a conversation about what we believe be, believe we may be doing in the Uk.

625 01:33:32.990 --> 01:33:38.080 Amanda Davis: And let's see what. So I I turned it around because I knew nothing about it at the time.

626 01:33:38.080 --> 01:33:42.900 Andrew Maliphant: Different society, but very similar geography. So, and similar sort of

627 01:33:42.980 --> 01:33:51.795 Andrew Maliphant: employment as well. Yeah, I know we need to do businesses and employment. Once we've got the community and and council bits under under wraps. But

628 01:33:52.461 --> 01:33:59.629 Andrew Maliphant: I'm meeting some people on next week from who are doing some work on this for Smes at Middlesex University of all places.

629 01:33:59.820 --> 01:34:08.839 Andrew Maliphant: So I'm I'm looking to get a group starting, working on that behind the scenes. We can't get it in onto great collaboration yet. But there we go.

630 01:34:09.340 --> 01:34:14.640 Amanda Davis: 2 2 things that have happened in my sphere of the other hats I wear

631 01:34:15.580 --> 01:34:16.300 Amanda Davis: quickly.

632 01:34:16.300 --> 01:34:17.020 Andrew Maliphant: Yeah. Fool.

633 01:34:17.910 --> 01:34:19.689 Amanda Davis: One is the Trade Union.

634 01:34:20.062 --> 01:34:26.589 Amanda Davis: I've been at trade union at a Congress sorry conference down in Brighton for a week.

635 01:34:26.750 --> 01:34:27.250 Andrew Maliphant: Yeah.

636 01:34:27.250 --> 01:34:38.830 Amanda Davis: And during that time I I've become green officer for unison's work, and we we had a a fringe meeting with Fogel Sharkey.

637 01:34:38.840 --> 01:34:43.869 Amanda Davis: but included all the work on the obviously, and Wasp.

638 01:34:43.920 --> 01:34:47.052 Amanda Davis: you know, wasp windrush against sewage pollution

639 01:34:47.900 --> 01:34:54.840 Amanda Davis: and the work that they're doing. And then the lee day with the class action around the river y.

640 01:34:54.840 --> 01:34:56.250 Andrew Maliphant: Yeah, indeed. Yeah.

641 01:34:56.620 --> 01:35:24.029 Amanda Davis: So, looking at all of that, we then looked at how within a workplace, jobs may change. So think of it like AI. But think about how the world will change with climate change. And so, rather than trying to be ludicite in our union stance, how can we support workers to realize and plan for and transition to the greener jobs rather than wait for the redundancies or the firms.

642 01:35:24.400 --> 01:35:25.440 Andrew Maliphant: Yeah, yeah.

643 01:35:25.440 --> 01:35:30.239 Amanda Davis: And can I tell you something in strictest confidence.

<snip>

654 01:36:31.910 --> 01:37:00.969 Andrew Maliphant: That's that's great. No, and of course, if you're a parish and you you get in the carbon footprint, a lot of that is contributed to by your local firms. Of course it is. If you're speaking to local firms, you can't speak to them collectively, you have to speak to them, one to one to get their attention, and that takes up a bit of time. But no, we do need to have the businesses in there. And you know it's it's certainly at the back of my mind. But we just need to get the other 1st 2 stages of the website upgraded first, st

655 01:37:01.000 --> 01:37:03.092 Andrew Maliphant: which I'm busy writing, anyway.

656 01:37:03.930 --> 01:37:16.220 Amanda Davis: As far as the great collaboration is concerned, and those people who weren't at your 1st session, what sign posting would you like me to do. Is there a slide from your slide deck that.

657 01:37:16.220 --> 01:37:35.517 Andrew Maliphant: Well, I think our friend is has has actually shared those slides with people that were were attending the the climate action page on socc has covered has got most of those stuff on. I'll send you the the

658 01:37:35.960 --> 01:37:39.229 Andrew Maliphant: Pdf. Of what I said as well, so you could see that there.

659 01:37:39.580 --> 01:37:49.710 Amanda Davis: So it's just so that I include it as a a link to your session and as a aid memoir reminder for others, and a slide that's relevant in a slide pack.

660 01:37:49.710 --> 01:37:56.869 Andrew Maliphant: Speak to honest to Fagan about that, because he's sent you something around that hasn't come to you already. He'll have the the link to to where he's put those things.

661 01:37:56.870 --> 01:38:07.750 Amanda Davis: I I'm fairly sure that I've got them somewhere. It's just as I say. I've got election tomorrow as well. I'm presiding officer for the election, and then I'm away unison for a residential until Sunday.

662 01:38:07.750 --> 01:38:08.230 Andrew Maliphant: Go ahead!

663 01:38:08.470 --> 01:38:13.419 Amanda Davis: So with green offices that we're trying to get in branches around the country now.

664 01:38:14.730 --> 01:38:18.769 Amanda Davis: So yeah, anyway, thank you very much. I will get off, and

665 01:38:19.080 --> 01:38:23.244 Andrew Maliphant: Good to see you as ever. Yeah. Keep taking. Keep taking the tablets. I always do.

666 01:38:23.490 --> 01:38:25.329 Amanda Davis: And I think I've given you.

667 01:38:25.330 --> 01:38:28.700 Andrew Maliphant: It's just so great comes out with nothing horrible. Yeah.

668 01:38:28.910 --> 01:38:38.119 Amanda Davis: Thank you. I hope that what I've sent you is enough for you to be able to make contact with Linda, but if it isn't. I sent it to you on your Whatsapp.

669 01:38:38.290 --> 01:38:39.870 Andrew Maliphant: Okay, thank, you, yeah.

670 01:38:40.660 --> 01:38:45.309 Amanda Davis: Get back to me on Whatsapp. If you need further, like an email address.

671 01:38:45.740 --> 01:38:46.910 Andrew Maliphant: Right? Okay.

672 01:38:46.910 --> 01:38:52.690 Amanda Davis: Okay. But she is on Whatsapp, and she does communicate via Whatsapp. If you're happy to take that link across from us.

673 01:38:52.690 --> 01:38:57.020 Andrew Maliphant: I've got that. Yeah. Yeah, great. Thank you. Yeah, no, that's brilliant.

674 01:38:57.170 --> 01:38:59.089 Amanda Davis: Lovely thanks very much, then.

675 01:38:59.090 --> 01:39:00.999 Andrew Maliphant: See you soon take care for now.

676 01:39:03.320 --> 01:39:04.480 Andrew Maliphant: like, okay.